Coffee in bags for brewing. How do the Japanese drink coffee?

The rhythm of modern life often does not allow us to spend time on the comfort and small pleasures that we love so much. On weekdays, and sometimes even on weekends, many of us simply do not have time to brew coffee according to all the rules: grind the beans, tinker with the Turk, monitor when the drink is ready.

At the same time, not everyone is satisfied with the taste and quality of regular instant coffee, especially in the packaged, portioned version. Don’t you want the drink to be natural, strong and aromatic, so that it really invigorates and energizes you for many hours to come?

DRIP packages were created specifically for these purposes. This unique product is developed on the basis of the latest packaging technologies and gives all natural coffee connoisseurs the opportunity to enjoy the taste and aroma of a pure product anywhere and at any time. Essentially, this is a cup of “live” coffee in a convenient package for making it yourself. And at the same time, no fuss with grains and Turk: the brewing process takes literally a few minutes. Drip packs save your time in the morning, during breaks at work, and in the evening after dinner.

History of the creation of drip packages

Coffee in brewing drip bags is confidently winning the title of the most fashionable and popular modern drink. Its main advantage is that this technology completely preserves the taste and energy characteristics of natural coffee, and at the same time you can prepare the drink in a couple of minutes.

The name of the package Drip translated from English means “drop” or “drip”. The technology allows you to brew natural coffee as quickly as all known tea bags. The taste of this drink is incomparable to its instant counterparts - it is much richer and extremely natural.

Drip packaging first appeared in the late 90s in Japan. In this country, drip technology has gained popularity in a matter of years. The Japanese turned the process of brewing coffee bags into a traditional ceremony, but in Europe they were able to truly appreciate all the advantages of drip bags only a few years ago.

Today, the number of drip sachets produced worldwide is in the billions. More and more people are recognizing the convenience, quality and other advantages of this brewing method.

Pros of drip packages

1. The product is a portion of natural coffee, packaged in a special filter bag. When brewing, water gradually, drop by drop, flows from the coffee bag into the cup, as, in fact, it happens in a regular coffee maker.

2. Despite its availability, the technology has a whole list of advantages:

    no special devices or equipment are required for brewing coffee;

    individual packaging is sealed and completely preserves the properties of the drink;

    Only natural ground coffee with the appropriate taste and aroma characteristics is used for brewing;

    speed and accessibility of the brewing process;

    The bags are easy and simple to take with you to work, on a trip, or on a hike;

    convenient control of the number of cups drunk.

To enjoy real coffee, you no longer need Turks, coffee grinders and fire - just a cup and boiled water is enough.

PROMOTION! Brazil Santos House-2. Drip packets "Brazil Santos" from the limited edition "Dom-2" are the most modern, fastest and easiest way to prepare your favorite drink. A special filter bag is designed taking into account all the features of coffee brewing and allows you to get rich and aromatic coffee without coffee grounds. To prepare a portion of an invigorating drink, you only need a cup and boiled water.

Drip Coffee


Name of productPrice, rub.Order
Drip Bag Сoffee Brazil Santos Dom-2 1x10pcs 220.00 Buy


Brazil Santos in a drip package - coffee from South America from the best plantations. It has a soft, balanced taste, pleasant aroma and light sourness.
Drip Coffee is an alternative and easy way to brew natural coffee in a filter bag.


Name of productPrice, rub.Order
Drip Bag Coffee Brazil 1x10pcs 299.00 Buy


Colombiain a drip pack - velvety, well-balanced, with a subtle, pronounced aroma, soft, slightly winey taste. This coffee is of the highest quality, with a full and rich taste.Drip Coffee is an alternative and easy way to brew natural coffee in a filter bag.


Name of productPrice, rub.Order
Drip Bag Coffee Colombia 1x10w 299.00 Buy


Espresso Florencia in a drip bag - an original mixture of the best varieties of Arabica from Central and South America, double roasted. The mixture is creamy and slightly sweet.Drip Coffee is an alternative and easy way to brew natural coffee in a filter bag.


Name of productPrice, rub.Order
Drip Bag Coffee Florencia 1x10pcs 299.00 Buy


Chocolate toffee in a drip bag - New from KO&FE. Soft, multi-layered, warming and delicate taste is based on the traditional bitterness of natural coffee, muted by notes of hot milk chocolate and creamy toffee. The bouquet contains shades of cocoa, caramel and vanilla. An ideal coffee for breakfast or the end of a meal, successfully combining the qualities of a dessert and an invigorating drink.
Drip Coffee is an alternative and easy way to brew natural coffee in a filter bag.


Name of productPrice, rub.Order
Drip Bag Coffee Chocolate Toffee 1x10pcs 299.00

We see that tea shop buyers, even regular customers, are slowly starting to move to supermarkets. What can we say about those who come to us simply from traffic. People are starting to save.

Are you already seeing this trend in yourself?

How many tea shops in your city have closed over the past year?

So what should we, dummies, do in this situation?

Reduce prices? No, not an option. Anyway, we won’t be able to win at the price of Pyaterochka or Magnit.

Therefore, Tea Artel recommends work with assortment tea shop, and first of all, look for products that will help attract new buyers, at the same time they will provide the opportunity to maintain their trading margins at the usual level.

What should you pay attention to first? Tea, coffee, dishes, companion?

As practice shows, the most “underdeveloped” assortment group in a tea store is coffee. In addition, coffee is much less susceptible to seasonal fluctuations in demand than tea.

So what is it about coffee that interests us most?

We have grain – both plantation and aromatics. There is also ground coffee. Add more? Will this add to the turnover?

And we already have instant coffee too. Should I add a couple more brands? Again, how much will such an increase in the range of “solvents” help? Wouldn't it just be "stacking money on shelves"?

For us at Tea Artel, the answer is obvious: portioned coffee.

For comparison: according to statistics, the share of sales of bagged tea in kilograms is 54%, and in money – 69%.

Why don't we take figures for coffee sales, but look at tea? Yes, because, whatever one may say, more tea is sold, and the offer for portioned tea is incomparably higher than the offer for portioned coffee. And we are sure that if a proportional number of types of single-serve coffee were offered on the market, the picture would be the same.

The next question is what exactly should you trade?

The first thing that comes to mind is pods and capsules. But here, alas, there are no prospects. To prepare this coffee, you first need to buy the appropriate coffee machine, and in most cases they also buy coffee to go with it. Well, or in online stores. We do not know of a single tea store that successfully sells this product.

Next thought: instant single-serve coffee. For example, Nescafe, Carte Noir, Jacobs, or in general - 3 in 1 McCoffee. But that's all - the assortment of supermarkets. And if you’re going to sell this, you simply won’t be able to make a markup of more than 30-35%.

Just try find the same product, but little-known manufacturers will not be able to make more money.

So we need to find something unique, fundamentally new!

And before we answer what it could be, let us remind you of an important fact:

No matter what, the share of natural coffee in sales on the Russian market - both ground and beans - is constantly growing, displacing instant, and, first of all, powdered coffee.

It remains to summarize what was said earlier.

So we are looking for:

  • coffee (largest unused reserve),
  • natural (its sales are growing),
  • portioned (general trend for hot drinks),
  • not pods or cassulas (we do not sell equipment for making such coffee),
  • not from the supermarket range (there is no possibility for the usual markup).

Conclusion: we need coffee in drip bags.

What is coffee in a drip pack?

This is a cup of natural coffee in individual packaging for quickly preparing a quality drink.

Today, about 2 billion servings of coffee in drip bags are sold in the world.

This is a gigantic figure, especially when you consider that, although drip brewing has been known for more than 100 years, the first individual drip bag of coffee was produced in Japan using FUSO equipment in the late 80s, and the product went outside the country only in 2005.

For example, in England, coffee in drip bags first appeared only in 2010, and in the first year more than 2 million servings were sold.

Nowadays, the drip pack has become the “gold standard” of individually prepared packaged coffee.

By the way, another significant fact is that the first pyramid of tea was also produced using FUSO equipment, and today the pyramid confidently displaces all other types of bagged tea.

Machine for packing coffee into drip bags FUSO FPG-T1 (Japan).

So what coffee in drip bags is most suitable for us “dummies” from a commercial point of view?

Of course, we need maximum quality at the lowest price. There's nothing new here.

It would be logical to assume that since the Japanese came up with this technology, then the Japanese product is the best. Moreover, the Japanese are now the most advanced coffee gourmets in the world: it’s not for nothing that 90% of the Jamaica Blue Mountain harvest goes to Japan.

Nevertheless, Tea Artel made its choice in favor of the Russian manufacturer, and here's why:

  • Coffee roasted and ground two weeks ago is certainly better than coffee produced six months ago. After all, from the moment the coffee drip pack was produced in Japan to the moment it appears on our shelf, exactly that much time will pass, if not more.

The cheapest method of transportation is sea. But it is also the longest.

  • The cost of Russian-made coffee is significantly lower (there is not only a difference in staff salaries, but also the cost of transportation, and protective customs duties on finished products). This means that we, “dummies,” can earn more on Russian products.

The cost of one serving of coffee in a drip package in the online store on Aliexpress.

  • And most importantly. The production of coffee in drip bags is a 100% automated process. And who is the operator of the FUSO machine - Yamamoto-san or Ivan Ivanovich - is no longer important. In addition, we have our own samurai.

Tea Artel buys coffee in drip bags from (available in ours): experienced roasters (tested over the years from our own experience), FUSO equipment and impeccable service from managers - these are the arguments in their favor.

And finally, a few words on sales of coffee in drip bags in our stores.

We displayed coffee in two versions - on a shelf with packaging in packs of 10 pieces. (3 types, 298 rubles per pack), and individually in the checkout area (products “for change” - offered to all customers without exception, 2 types, 35 rubles per pack). We sell 10-12 packs a month from the shelves, 3-4 bags a day leave the checkout area. In total, coffee in drip bags gives us about 7,000 rubles a month. revenue, or almost 4,000 rubles. clean.

Yes, and one more important point. Our customers really enjoy shopping in an advanced tea store, where they are always offered something new, interesting and unusual.

Better to see once than hear a hundred times.

The pace of modern life leaves less and less time to work magic on the Turk yourself. A variety of options for quickly preparing a natural drink has been replenished with coffee in individual use bags. Coffee in bags for brewing in a cup confidently claims to be a public favorite. How good is the noble drink in such packaging, who produces it, what are its pros and cons?

Types of bagged coffee

The idea of ​​natural coffee in bags has been brewing for a long time and has taken shape in several versions.

  • Single serving of finely ground coffee in a portion bag. This coffee needs to be poured from the bag into a cup and simply filled with water. We get natural coffee, but there are coffee grounds left in the cup, which are sometimes difficult to dispose of.
  • Portioned coffee in closed filter bags with a thread holder. These bags are most similar to regular tea bags, only larger in size. They are placed in a cup and poured with boiling water, infused, and then removed.
  • Coffee in specially designed bags. Its manufacturers took the path of improving packaging, which they called a drip pack, that is, a drip bag. It allows you to get a portion of natural coffee, well brewed, and at the same time, without any extraneous grounds in the cup. It is this version of portioned coffee that is gaining increasing popularity. Based on the name of the packaging, the drink was called drip coffee.

Drip coffee is portioned coffee in a specially designed package that allows you to prepare a natural drink by pouring it and then removing the grounds from the cup. The name refers to the brewing method, not the type of coffee itself.

For packaging drip coffee, special multi-layer filter paper is used. It is made from natural cellulose, which is not subject to additional bleaching or other chemical influences. Therefore, contact of such paper with a drink is completely safe.

How it works?

Each serving of coffee is packed in foil. Cutting this package open, we see a square bag of filter paper. In the upper part there are folded elements made of thick cardboard. What actions should be taken next?

  • Straighten the cardboard handles of the bag and pull them to the sides.
  • The package will open to its full width. Coffee powder will be visible in it, and cardboard handles will stick out in different directions.
  • Attach the handles to the cup, or rather, hook them to the opposite edges of the cup. The bag of coffee is locked open.
  • Pour hot water into the coffee filter bag in a thin stream. Connoisseurs will see here an analogue with a pour-over, and this is indeed the case. Pour-over brewing technology inspired inventors to create coffee in bags.

When brewing drip coffee, the water must be poured slowly, without rushing. The approximate time for a 200 ml cup is at least a minute.

  • Filled with hot water, the coffee must be left for 1-2 minutes.
  • Then remove the cardboard handles of the bag from the edges of the cup, pull them and remove the bag of coffee grounds.
  • The bag is no longer needed, it is disposed of, and you are left with a cup of hot, natural, strong coffee without any sediment.

This method gets its name from the English word drip, which means “drop”. The term rather refers to the method of preparing coffee, but it is already firmly attached to the packaging. Therefore, the name drip coffee can mean both a drink prepared by pouring and portioned coffee in specially designed bags.

Types of single-serve coffee

Coffee in disposable bags can be of any type. Most often, manufacturers use a mixture of different grains.

  • The inscription on the packaging of 100% Arabica means that a mixture of grains from different countries and even continents was used as raw materials.
  • If robusta was used in the production of raw materials, then the proportion must be set, for example - Arabica 80%, Robusta - 20%. The higher the Robusta content, the stronger the coffee.
  • The term "blend" also means a mixture, but it can contain coffee beans from the same territory or variety. For example, Kilimanjaro blend is a blend of coffee collected on African farms of the Kilimanjaro volcano, and Mocha blend is a mixture of Arabica beans from Yemen.
  • If the packaging indicates the variety - Nicaragua Maragogipe or Tanzania Peaberry - then the ground coffee belongs to the single-origin class.
  • Coffee without notes on the origin of the beans for raw materials is made from a very different mixture of beans and is considered low-grade.

Cost of coffee bags, where to buy, who produces

Its first producers were the Japanese. They were inspired by the pour-over method of brewing, popular in the Land of the Rising Sun. Other manufacturers borrowed the idea from the Japanese. In Russia, drip coffee is rapidly gaining popularity, and its own manufacturers are appearing.

  • Coffee Yata. Several types of coffee are sold under this brand in filter bags. The assortment includes single-varietal varieties Cuba Turquino and Colombia Supremo, as well as blends from different parts of the world. The manufacturer of the brand is a Russian company. The cost of a package of 10 sachets of 8 grams is 250 rubles. That is, 100 grams of such coffee costs approximately 315 rubles, one serving costs 25 rubles.
  • Blendy. It sells mainly blends of good Arabica coffee. The brand is of Japanese origin and is manufactured by the large concern AGF. The products are appreciated by domestic coffee lovers. The cost of a package of 8 sachets of 7 grams is 250 rubles. The cost of 100 grams of coffee is 445 rubles, and one cup is about 31 rubles.
  • Brand. Another Russian manufacturer. He currently sells only one variety of coffee, Brazil Santos, at a cost of 350 rubles for 10 bags weighing 8 grams. 100 grams will cost 440 rubles, and one serving will cost 35 rubles.
  • Coffesso. Trademark of the Russian manufacturer May. Sells Italian roasted Arabica beans. A package of 8 bags will cost from 230 rubles, that is, one serving – from 28 rubles.

Ground coffee in bags for one cup

Well-known brands are experimenting with such packaging, but, apparently, the format is not very popular.

  • Brand Madeo offers individual servings per cup at prices ranging from 320 to 550 rubles per pack of 10 pieces, which gives the cost per serving from 32 to 55 rubles.
  • Lavazzo- a well-known European brand, some time ago also made an attempt to produce natural coffee for one cup. The cost was about 400 rubles for 10 sachets, but recently offers of this product have disappeared even from specialized stores.

Coffee in closed filter bags

They are produced by little-known and completely unknown manufacturers in our country, which, frankly speaking, do not inspire much confidence.

  • Bestcoffee from Latvia offers bags at a price of 300 rubles per pack of 10 pieces. The origin of the grains is not specified. One bag contains 8 grams of ground powder.
  • PHUONG Vy- Vietnamese brand. Offers 100% Arabica under the name "Superb Morning". A package of 16 sachets costs 295 rubles. Brewing takes place for 3-5 minutes in hot water.

Even the mentioned manufacturers are difficult to find on supermarket shelves; they sell their products mainly through online stores.

It seems that drip coffee is winning the competitive race for now. It is preferred by manufacturers, buyers, and retail chains.

Pros and cons of different types of coffee bags

What are the main pros and cons of coffee in different types of individual packaging.

pros

  • Ease of use.
  • Efficiency of preparation. The process takes 2 minutes.
  • No coffee grounds in the cup.
  • Good quality natural drink.
  • Mobility of drip packages. They can be used anywhere there is hot water.
  • Compact packaging of each serving. You can take it with you or purchase the exact number of servings.

Minuses

  • The cost of one serving is significantly higher than a cup of natural coffee brewed in the usual way. Coffee in drip packs costs from 25 to 35 rubles per serving. If you make coffee in a Turkish coffee pot or simply pour boiling water over coffee powder in a cup, the cost of a serving of a very decent quality drink ranges from 5 to 10 rubles. It turns out that drip technology increases the cost of a cup by 2.5-7 times.
  • The need to control the brewing process. Filling the cup with hot water too quickly is not recommended. You need to pour the water quite slowly, then the coffee will release all its taste and aroma.
  • There is still a small range of drip coffee in stores.

Individually packaged portioned ground coffee

pros

  • Compact packaging
  • Good quality drink
  • Mobility of use
  • Easy to prepare.

Minuses

  • Presence of grounds in the drink
  • The high price of a serving is from 30 rubles, which is 3-6 times higher than the exact same serving of coffee, but poured into a cup from a large bag, and even surpasses some types of drip coffee.
  • Difficulty in purchasing. Individually packaged coffee is difficult to buy even in large supermarkets and its range is limited.

Portioned ground coffee in closed filter bags

pros

  • Ease of use
  • No grounds in the cup.
  • Compact movement and storage

Minuses

  • Low quality drink. This fact is noted by all users of this technology.
  • High cost, comparable to the price of drip packages.
  • Cooking duration. It will take twice as long to get a portion of the drink than a cup of drip coffee.
  • Low level of distribution, difficult to find even in online trading.

Coffee bags: our conclusion

If you drink coffee from bags for brewing in a cup, then you should choose drip coffee. He has:

  • good taste,
  • reasonable price,
  • more widespread than other types of portioned coffee,
  • convenience and ease of use.

Do you drink coffee in single-serve bags?


I came across this coffee in a supermarket and was very intrigued by the shape of the “bags”. I thought about it for a long time, but I read the reviews and finally decided to try it. I took one packet to try.

Inside the bag is an interesting filter cup. I still don’t understand what kind of coffee is inside the cup.


Making coffee is very simple:

Open the individual packaging of the coffee bag;

Remove the top of the cup along the tear line;

Straighten the filter cup;

We place the resulting bug on a cup or glass;

Carefully pour boiling water over.


There is no need to rush to prepare coffee; you need to take into account that the water needs to pass through the ground coffee and the strainer.


I brewed myself 2/3 cup.

And right away I have a question: how do you drink it?

There were so many flattering reviews about this coffee, but in fact it turned out to be practically odorless, its taste is very harsh, but at the same time there is no richness, like strong brewed coffee. It looks like some kind of coffee extract diluted with water.

My impressions are disappointment. I couldn’t even finish what I brewed.

Bottom line for me: if the ground coffee is either brewed or steamed. For coffee in bags, there is instant coffee from Neskafe and Petrovskaya Sloboda. At the moment, the desire to experiment with coffee has disappeared.