The customer is a client dealing with contract spare parts for Japanese cars. The group was created recently from scratch, advertising was not conducted before. A unique offer was a guarantee of up to 10 days for testing the part, as well as the ability to order almost any contract part for a Japanese car.
A contract part is an original spare part from a Japanese car, but without a run in the Russian Federation. I will not delve into the topic, although during the project I studied the topic very deeply 🙂
The client himself is in Vladivostok, buys spare parts directly from Japan, and then delivers them to any point in Russia by courier services. A good, “ecological” business, we liked the project and we gladly took it on.
The purpose of the test campaign was to increase the number of subscribers in the group, with a price within 30 rubles for the introduction (customer's request). The figure is conditional, the customer put it rather “for show”, since it was the first time he dealt with the target (in general, without a test, it is extremely difficult to determine how much a subscriber will enter the community and most often such “forecasts” are nothing more than guessing on coffee grounds) .
It would also be a positive result to receive requests, questions and applications during the test. Allocated to the advertising budget 5000 rubles. Quite modestly, but in principle the amount is sufficient to conduct a test.
Portrait of target audience from the client looked like this: car owners of Japanese cars are more in the budget and middle price segment than owners of luxury cars (Infiniti, Lexus), age from 22 to 45 years, mostly men, geo-Russia and Kazakhstan.
Since delivery to Kazakhstan is more expensive and more problematic, we decided to work on the test only in Russia and only for men, since the advertising budget was not very large anyway.
On the test, we decided to work out the following audience segments:
1.
Audience of direct competitors
2.
The audience of communities of fans and lovers of JDM (Japan Domestic Market - lovers of Japanese cars in short).
3.
Community audience for specific brands of Japanese cars, the most popular in Russia. We decided to start with Toyota and Honda.
4.
Audience Interest category “Auto/moto”
Before setting the target, we analyzed the customer's community and identified a number of shortcomings that could adversely affect the conversion. Everyone remembers that it is impossible to drive traffic to an unprepared community, right? In our case, the customer quickly fixed everything and we moved on to setting up the target.
Worked with both promo posts and side target/special format
Audience of direct competitors
Here we have collected all direct competitors of the customer. We selected both direct competitors who also sell contract spare parts by mail in Russia, and those who sell spare parts only in their city.
Community audience of fans and JDM lovers
With the help of Cerebro, we found all the JDM-themed communities and gathered those who are members of three communities at the same time.
Community audience for specific brands of Japanese cars
A little more about the collection of this audience. We analyzed and selected all the most popular brands of Japanese cars, and got the following list:
- Infinity,
- lexus,
- mitsubishi,
- Nissan,
- toyota,
- subaru,
- mazda,
- honda,
- Suzuki,
- Daihatsu,
- Datsun,
- Isuzu.
Then, for these keywords, we collected all the communities - we got 12 community groups for each brand.
For example, for Toyota, many communities of the type were found:
toyota camry,
TOYOTA MARK II,
Toyota Supra Family,
TOYOTA Camry Corolla Club,
TOYOTA CELICA. Official Group №1”,
"Toyota Camry V30" and the like.
These are live communities, mainly the owners of these car brands, where the problems of this model are actively discussed, photos are posted and the owners communicate - that is, our most target audience. These are the communities that we prioritize.
We decided to start with the most popular brands:
Toyota(a wide range of budget or rather old cars that most likely need spare parts)
Honda(machines are mostly more expensive, but also very popular and there are many owners of older models who are likely to need spare parts)
Further, users were taken through Cerebro, consisting of at least two of the collected groups on these brands, in order to cut off the non-target audience. It is clear that in this way we cut off some part of the right people, for whom one community according to their brand of car is quite enough.
But on the test, it was important for us to work out the target audience as much as possible, which, if necessary, could then be expanded, so we made such a reduction.
What worked
Let's demonstrate some teasers from the side target, which gave a good entry price.
According to JDM audience. For those who don't know, the teaser is made in the characteristic style of the JDM culture and is easily recognizable by the target audience.
The Japanese woman worked well for Toyota owners 🙂 
We showed Honda owners with JDM logo to Honda owners. 
A promo post that showed good results
But this promo post, on the contrary, turned out to be unsuccessful. The entry cost was expensive. The idea was to get motorists interested in a post-article with a provocative headline. Alas, it didn't work.
Eventually by side target and special format we got quite reasonable results
Total spent: 4279,83
ruble
Total clicks received: 1020
Total entries received: 284
Best Transition Cost: 2,7
R.
Best Entry Cost: 5,48
R.
Intro Conversion: 20.98
%
General numbers for promo posts
We spent less on promo posts, the results were as follows
Total spent: 639
,
44
R.
Total entries: 78
Best entry price: 4.51 p.
During the test campaign, the community grew by 284 people with targeted advertising.
Also, during the test, requests, questions and applications were received.
The client was satisfied and left a review.
Well, at the end of the general screen from the advertising account
Author
Where you can quickly and conveniently sell auto parts and the car itself on the Internet
Today, on the World Wide Web, you can find a lot of information about where to sell auto parts remotely, as well as where you can sell a car quickly and profitably. At the present time, the Internet is considered the most common and popular way of distance selling, thanks to the development of technology and a significant increase in the number of potential buyers. Therefore, let's try to figure out where to sell a car and spare parts on the Internet.
The first way to sell on the Internet is considered to be special catalogs in which sellers have to indicate what they are selling and contact information. But the probability that a potential buyer will get into the catalog through a search engine to the seller’s page is very small, because, as a rule, offers are of a general nature, moreover, they are placed in several sources at once, that is, they do not carry unique information.
But not all directories are so inactive, because there are those that allow visitors to create their own mini online stores. Therefore, you can try to sell auto parts in this way, just keep in mind that you can place no more than 50 positions for free, you will have to pay for the rest.
The next option for Internet sales is Internet site directories, where you can specify only information about your own site. Only in many of these site directories it is not even possible to indicate contact details, so this method of sale can now be considered zero.
Today, online stores are the best and most common option for selling spare parts. If you decide to professionally engage in the sale of spare parts, then perhaps you should create your own online store, only filling it with unique texts, developing, improving, and also promoting through search engines will cost money. But if you just want to sell a car or parts from it, then you should look for other ways, for example, message boards.
Bulletin boards are preferred by most vehicle sellers today. If you want to quickly sell a car, then you should choose only the most popular and visited resources, and then create interesting and unique ads.
There are still online auctions, with them the story is about the same as with bulletin boards, only when selling spare parts or a car, you will have to pay a small percentage for services. However, it makes no sense to sell some parts at such auctions, since you will only spend your time posting goods, message boards are much better suited for this.
After a serious breakdown of various electronic gadgets, household appliances, as well as after repairing or tuning a car, their owners often have parts that are no longer needed. Very often these details are serviceable and it is a pity for their owner to throw them away. In this case, selling unnecessary parts is a logical decision. However, not everyone knows where you can sell spare parts for certain technical devices. This will be discussed further.
Where to sell car parts
Sometimes car owners have to sell almost the entire car in parts (for example, when a car badly damaged in an accident cannot be repaired or the cost of repairs turns out to be such that it is more profitable to disassemble the car into parts). In this case, the problem of profitable sale of spare parts becomes especially relevant. This can be done in several ways. Namely:
- Sell parts privately (i.e., one motorist to another). Its difficulty lies only in the fact that you need to find your buyer for all the available parts, and this can be difficult.
- Sell car parts. In this case, you may encounter an underestimation of the price of spare parts, since car services often buy spare parts from motorists for too low a price. This is done in the expectation that the person selling the spare parts no longer needs them, and therefore he will be glad to receive at least something for them.
- Sell spare parts through Internet platforms, the purpose of which is to bring together sellers and buyers of spare parts for cars who want to make such transactions. For example, drom.ru. This will significantly expand the circle of buyers.
Where to sell spare parts for phones and computers
You can also sell spare parts for phones, laptops, computers, as well as other electronic gadgets in many ways. For example, like this:
- Sell to repair shops. This is the fastest way, however, it should be noted that the repairmen of various gadgets are very picky about the quality of spare parts, and also select only those that are most in demand in their work.
- Sell through a free classifieds site. For example, Avito or From hand to hand. On them you can post an advertisement for the sale of spare parts with their description and photographs. To do this, you just need to register on such a site, describe what you need to sell, and set your price.
- Subject sites and forums. You can offer spare parts on sites and forums that are somehow devoted to repairing computers and various gadgets. It can be either an electronic site-club for professional craftsmen, or just a forum for technology lovers.
For more information on where to sell a phone for spare parts, see the article on our website.
Where to sell spare parts for household appliances
As for where you can sell spare parts for various household appliances, the right decision is to take them to service workshops. In addition, owners of outdated and broken household appliances (washing machines, VCRs, vacuum cleaners, toasters, music centers, etc.) should keep an eye out for promotions that are sometimes held in home appliance stores. During such a promotion, stores buy up used and faulty household appliances or offer to exchange them for new ones with a surcharge. Of course, in this case, one cannot hope for a high sale price (it is usually fixed).
Parts from any device are, of course, not a new device, and they are not very expensive, but if you know exactly where to sell parts, you can earn quite a decent amount of money. But even a little revenue from the sale of spare parts is better than nothing, especially if you no longer need these parts.
Every car owner at some point faces the purchase or sale of spare parts. It happens that a new car is purchased, and the remaining components from the old one are sold. There are also reverse situations when it is necessary to quickly find and buy the required part to restore the car.
Now it is the global network that is the most common method of remote sales. After all, it greatly facilitates the process, both on the part of the seller and the buyer.
Purchase and sale of auto parts on the Internet
In any situation, in order to carry out this procedure, as well as in order for the purchase or sale of spare parts to benefit both the buyer and the seller, some nuances must be observed. This is especially true for online transactions. Indeed, now on the Web there is a huge number of different kinds of directories that can significantly simplify the process. However, you should first study the rules. It is they who have a decisive influence on the benefits of each of the parties, as well as how quickly everyone gets what they want.
How to start selling parts?
Efficient implementation of components on the Web is a profitable option for each party. After all, in this way it is possible to save not only financial resources, but also the time that should be spent looking for the right spare part. The process of selling spare parts can be divided into several stages:
- Search for the desired auto directory. The more famous the catalog, as well as the more visitors to it, the higher the likelihood of a potential buyer contacting the ad. In addition, the posted information may well be found through a search engine. It also significantly increases the likelihood of implementation.
- You must fill in the required fields in the ad submission form. It is necessary to indicate all the initial data about the product, and, in addition, provide buyers with their own contacts. Anyone who is interested can contact them.
True, sales through specialized catalogs are not the only way to sell spare parts via the Web. Some services provide visitors with the opportunity to create their own mini-shop. In this case, it is possible to provide more complete information, as well as post images of components. Among other things, you can sell several positions in this way.
Another way to implement is bulletin boards, as well as online auctions. Of course, the first ones are not very convenient. And the latter take a percentage for placing lots for sale.
If you want to start a profitable and stable business, we recommend that you open an auto parts store. Spare parts are always needed - the number of cars in Russia is growing, and the quality of roads is constantly falling. With the right approach to business, you can quickly recoup all investments made and even create a whole chain of stores.
Introduction
Despite the outbreak of the crisis, there were no fewer cars on the roads. Few people switched to public transport - people continue to drive private cars as before. Some employees have even increased the number of trips - more meetings and consultations are needed to maintain the desired level of sales of goods.
Even those who have been directly affected by the crisis do not put the car on a joke - they simply reduce the number of trips. But if something happens to the car, they will definitely repair it. And for repairs, spare parts are always needed. Let's figure out what start auto parts business and what is needed for this.
How to start
First of all, study your competitors. Surely in your locality there are shops selling spare parts. Visit them, consider the range of products and prices, opening hours and location. Think about how to get local service stations and car repair shops interested in buying parts from you. Perhaps you can offer them preferential prices or short delivery times.
The auto parts store is a fairly profitable and interesting business. Initially, you will not have many customers - out of habit, people will go to buy spare parts in trusted stores. But if you trade competently, sell only high-quality spare parts and arrange various promotions, then you will quickly fill your customer base. And yet — people buy parts all the time. There will be no such principle as in an electronics store when a person makes one purchase every 2-3 years. The car is constantly in need of spare parts.
Types of spare parts stores
Shops selling spare parts fall into two broad types:
- Internet shops.
- classic stores.
Classic stores are also divided into several types. Some are engaged in the sale of spare parts exclusively on order, the second have their own warehouse and showcase, and others sell only parts for certain types of cars.
For a small parts store, it is usually enough to register a regular IP. This will allow you to save on taxes and quickly submit reports without unnecessary headaches. If you want to open a large store, conclude contracts for the supply of spare parts to well-known service stations, etc., then it is better to choose an LLC. This will allow you to get more customers, but will increase your tax rate.
Your store should have everything from oils to tires
Requirements for the premises
Any cost of starting a business can be divided into two types:
- Permanent (salaries, taxes, rent, purchase of goods, repairs).
- One-time (purchase of premises, equipment, registration and furniture costs).
One of the main expense items will be the building for your store. If you plan to open a full-fledged establishment, then you need to find a room with a size of 50 m2 (preferably at least 80 square meters), which should be divided into a warehouse, a trading floor and a staff room. It is best if the premises are located near a car wash or car services, near garage cooperatives, near a major highway or in residential areas. The building must have running water, sewerage, electricity, ventilation and a fire alarm system. The best option would be a room with two entrances: customers will come through the main one, goods will be imported through the back one. There should be at least a minimum amount of parking in front of the building itself. From the equipment you will need strong racks, showcases and racks.
For accounting, you will need a computer with appropriate software, internet, telephone and furniture.
Online store
An online store allows you to organize a business with minimal investment. To do this, you only need an office (you can even work from an apartment). You will save on:
- Rent.
- Personnel.
- Public services.
Many novice businessmen open an online store and resell spare parts by buying them in classic stores. This is the wrong approach that will not bring you serious profit. It’s more correct to buy the most popular goods on your own and ship immediately after placing an order, rather than running around the city looking for the right part.
An online store can significantly expand the list of your customers.
Some warehouses allow you not to buy goods, but to take them for sale. This is a great option for online stores.
let's consider how to open an auto parts store from scratch and take goods for sale without investing in it.
You will need a website that you can order from freelancers or create yourself on numerous free engines. Then you will need to promote it in search engines for given key queries. After that, you will have real visitors who will place orders, and you will send them goods. To take it for sale, you need to agree with suppliers . Usually they give goods for sale, subject to a monthly return of a certain amount to them. If you go for it, you can significantly save on investments.
But usually an online store is opened not as a separate business, but as an addition to an existing one. When you have an active parts store, you will open your website in order to attract a large number of customers.
Staff and assortment
You will need:
- Shop assistant.
- Administrator-accountant.
- Loader-cleaner.
At the initial stages, you can perform the role of administrator and accountant. In this case, you only need a seller, who can also become a loader. But in the future it is necessary to hire people for this work.
To select an assortment, you need to decide what exactly you will sell. Perhaps you will focus on domestic cars. Or for trucks. Or any specific brand. You should always have in stock all spare parts and consumables:
- Motor oils and other technical liquids.
- Ball joints, gaskets, various rubber bands, etc.
- Optics.
- Tires, wheels.
- Glass.
- Spare parts for chassis repair (shock absorbers, springs, struts, etc.).
- Candles, screws, wipers, pumps, first aid kits, etc.
In order to successfully compete with competitors, it is necessary to set prices by 5-10 percent less by organizing high-quality delivery of spare parts on order. You should have both original spare parts and “analogues” in your assortment - people often buy cheaper goods.
A separate building will allow you to open an additional business - a car wash or tire fitting
Suppliers
Where to find suppliers? On the Internet, in newspapers, in the media. You need to choose several quality sellers who will not only offer the right assortment, but also guarantee that delivery times will be met. If you constantly miss the deadlines, then the number of customers will drop sharply.
Advertising
You can promote the store even before it opens. Launch an advertising campaign with flyers, banners, streamers. Focus on a good assortment, affordable prices, discounts, minimum delivery times. Hold various promotions and contests, make yourself a good sign, create groups on social networks and topics on local forums. Offer a discount to regular customers, make small discounts for pensioners and students - you need to bet on regular customers.
Profitability
In this article, we present only an example auto parts store business plan , since everything is highly dependent on location and many other factors. To open a standard store with an area of 80 m2, equip it and fill it with goods, you will need about 2 million rubles. Profit for the year with the right approach will be at least 1.4 million rubles, that is, the store will pay off in about 15 months and after that it will begin to bring you additional profit.
In order to raise income, you can organize a car wash or service station near the car dealership. This business has excellent prospects for development, and the profit will be constant and high!
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