Mother - Irina Vladimirovna Zasulskaya (maiden name Tsybulnik) - singer, musician.
Already at preschool age, Loya was interested in music. At the age of 4, Loya made her debut as a singer at the municipal beauty contest of the city of Poltava: a solo for the song “Once Upon a Brave Captain,” where little Loya took first place. I went to Poltava gymnasium No. 33.
From the age of 6 she studied piano at an art school and at the same time studied violin, but mastered the second instrument for a short time. At the age of 11, she wrote her first song, “My Love,” which she now performs at her concerts. I studied at a modeling school for two years.
In the summer of 2002, Loya moved from Poltava to Moscow. Loya graduated from 11th grade at Moscow school No. 1037. At the same time, she worked as a courier for a music distribution company. Six months later, Loya stopped this activity and began trying herself at various castings. In 2006, Loya met Vasily Kosinsky and Valery Efremov, and joined the group 5sta Family.
5sta Family
In the summer of 2006, Loya received an offer to become the lead singer of the group 5sta Family. At the same time, the aspiring artists passed the MTV channel’s casting for the “Making Babies” program, where they became finalists and announced themselves. They were noticed by producer Oleg Mironov and the group signed a contract with Music People.
In 2009, Loya wrote the song “I Will Be,” which she later recorded and released together with the groups 5sta Family and 23:45. At the end of 2010, the single received the awards “Song of the Year”, “Golden Gramophone”, “God of the Air” in the nomination “Radio Hit - Duo” and was nominated for the 8th annual Muz-TV Award as “Breakthrough of the Year”, “Best Song” and “Best Duet” and the ZD Awards as “Breakthrough of the Year”.
In 2010, Loya again wrote the lyrics and music for the new single “Why? ", which, according to the portal tophit.ru, took bronze place among the most played songs of 2010. At the same time, the well-known producer Alexander Voitinsky drew attention to the young group, who made an offer to record the soundtrack for the film “Yolki” by Timur Bekmambetov. In 2010, a new song “Love without deception” was released.
At the same time, Loya, under the guidance of producer Oleg Mironov, began working on solo material. The producer introduced the singer to rapper T-killah, and in the fall of 2011 the song “Come Back” was released. At the end of 2011, the single became a radio hit and a leader among Russian-language songs.
At the peak of his career, on October 25, 2010, producer Oleg Mironov died at a recording studio. In the spring of 2011, Loya held a press conference at which she announced her departure from the group and the start of a solo career. The singer signed a contract with producer Oleg Nekrasov in May 2011.
Solo project “Loya”
In 2011, Loya began her solo career in collaboration with Oleg Nekrasov, who produced the musical groups “Gradusy” and “Nepara”.
Since working together with Oleg Nekrasov, numerous changes have occurred in the image of Loya. Bows become an integral part of her image. Loya takes on the baby doll image that stylist Alexandra Belous worked on.
On November 28, 2011, the debut solo song “Dark Scarlet Roses” was released, at the same time a video clip appeared on the screens of music channels, directed by Vladilen Razgulin. Unlike other studio projects that focus on rap beats, the characteristic feature of “Dark Scarlet Roses” is pop music. The lyrical composition received positive reviews from music critics, and entered the top 20 best songs according to the ratings of the Red Star project thanks to national voting. In March 2013, Loya recorded a new song called “Stars” and released a video of the same name. In the fall of the same year, Loya recorded a duet for the song and video “Take Care of Love” - a joint project with rapper Dzhigan. source not specified 715 days].
Return to 5sta Family
In December 2017, after the departure of Valeria Kozlova, Loya again became the lead singer of the group 5sta Family. On December 5, 2017, the 5sta Family single “Together Again” was released. On June 7, 2018, the premiere of the single “Flask Whistles” took place, and on July 26, the premiere of the video took place. On September 28, the premiere of the new single “Membrane” took place.
Girl from Another Planet (feat. Khaba G)
Hold me closer
Oblivion
Stars
Moon
Change it to blues
Instant
All that's left to do is run
About you
Different
Roses are dark scarlet
Snowflakes
Salt
Kiss
I will
Biography (history) of Loi
Born on December 30 in Kremenchug (Ukraine) - Russian singer, songwriter. She began her musical activity in preschool age. She grew up in a family of musicians and actors. Mom is a singer and violinist, father is a pianist and composer. She graduated from piano school, two violin classes, and model school. I wrote my first song at the age of 11.
At the age of 14, she moved to Moscow and immediately went to the casting of the MTV project “Making Babies” as part of the group 5sta. After she began to collaborate with producer Oleg Mironov. This collaboration brought success to Loya both as a solo singer and as part of the group 5sta.
The debut single “Baby” (“I Will”) was released in 2009 and brought huge success. It was followed by the shooting of a video for the new song “Why,” which was no less successful than the first single. In 2010, Loya received the Golden Gramophone award, Song of the Year, 20 Best Songs for the song “Why” and many other awards. At the same time, she was nominated in 3 categories for the Muz TV Awards. At the end of the year, a new video for the song “A Call Away” was released, writes http://www.site. Then came the soundtrack and video for the film “Yolki” called “Love without deception.” At the moment, a new single “Wake Up” is being released, filmed by the famous American director Frank Borin (his works for the Backstreet boys, Natalie Imbruglia, Eminem, Red Hot Chili Peppers and others are known throughout the world).
In early April 2011, after a series of unpleasant incidents involving Loya's refusal to attend confirmed concerts, 5sta Family and Loya parted ways.
Loya's behavior, according to other participants, goes beyond what is permitted. Valera Efremov and Vasya Kosinsky complain that recently the girl has been “dynamic” to the group more than once, being late for performances, not showing up for important filming and other planned events. According to the musicians, she “became a star” and began to demand exorbitant fees for performances. The singer's last trick was the last straw in the musicians' patience - just before going on tour to Tver, she unexpectedly called and said that she would not go anywhere unless she was paid an amount three times higher than what was agreed upon in advance.
“We were already on the train when they called us and said that our soloist refused to go to the concert until she received the money that suited her. To be honest, we were speechless at that moment, Vasya and Valera said. “We are very sorry that a person who was so close to us was able to do this and actually set us up in front of the most important people an artist can have - namely, the fans and music lovers of the 5sta family who came to the concert. Moreover, on the day of the concert, she simply turned off her phone and transmitted all the information through strangers who had nothing to do with either the 5sta family team or Oleg Mironov’s production center “MusicPeople”. We ask everyone who came to forgive us and understand the situation in which we find ourselves. In the near future we will present the updated composition of the group.”
Annoyed by Loya’s behavior, which increasingly resembles blackmail, the band members intend to look for other candidates for the role of the new soloist. They are already considering several candidates. If the conflict with the current soloist is not resolved, then soon the new soloist of the 5sta family group will appear before the public.
Russian show business has faced similar situations more than once - sometimes popular groups broke up in the midst of a promising career. But many groups, having gone through a difficult period, still made peace, came to some kind of agreement and still delight fans with their songs.
Singer Loya was born on December 30 in Kremenchug. Her musical activity began in preschool age. The girl grew up in a creative family - her mother was a singer and violinist, and her father was a piano player and composer. Olga Zasulskaya turned out to be no less creative person. At school I constantly changed my looks, dyed my hair unimaginable colors, so as not to be like everyone else, to stand out from the gray crowd. Olya graduated from piano school, second class violin, and also from modeling school. Olya Zasulskaya composed her first song at the age of eleven.
In order to stand out from the many Olyas on our stage, Zasulskaya, not wanting to completely get rid of her name, simply swapped the letters. And so a new face appeared in Russian show business - singer Loya.
A significant stage in Olga Zasulskaya’s career was her participation in the group “5ivesta Family,” which she joined in 2007. It was as a soloist of this group that she became recognizable, famous and popular. The producer of the group was Oleg Mironov (died on October 25, 2010).
As part of the group “5ivesta Family”, singer Loya performed two undisputed hits “I will be” (together with the group “23:45”) and “Why”. It is very interesting that these songs were originally intended for solo performance by Loya herself. In 2010, the song “I Will” won the Golden Gramophone award and was recognized at the Song of the Year award. At the same time, singer Loya and the group “23:45” were nominated in three categories for the “Muz TV Awards” for the composition “I Will Be.”
At the end of 2010, a new composition “At a Call Distance” was released. This was followed by the soundtrack and video for the film “Yolki” called “Love without deception”; the song was also performed together with “23:45”.
However, everything changes, and now, fulfilling her long-standing plans, Olga leaves the group. Of course, leaving the group was done at the right time (after successful hits, singer Loya was at the peak of her popularity), and the scandal that accompanied it did its job and attracted due attention to Loya and her former comrades.
Olga is the author of the sensational hits “I Will” and “Why”, but these songs remain with the group “5ivesta family”. Now they will be performed by Yuliana Karaulova, the new soloist of the group. Olga admitted that even during the life of Oleg Mironov, the producer, her departure from the group to a solo project was planned, even several solo compositions were written, but after his death, everything stalled. The departure of singer Loya was accompanied by a scandal, former comrades in the group “5ivesta family” accused the girl of disrupting concerts, and Olya complained of harsh pressure and constant nervous experiences, and as a result of her inability to perform.
At the moment, Olga Zasulskaya is recording material for her debut album and actively touring.
Loya is a popular singer whose songs are sung by, perhaps, all lovers of modern music. Groovy motifs and themes that are close to everyone make the girl’s work almost popular. The bright start of her creative biography and the popularity of Loya suggest that the career of this talented blonde will be very successful.
Childhood and youth
Loya's real name is Olga Zasulskaya. The girl was born into a family of professional musicians on December 30, 1988. The Zasulsky family lived in the city of Kremenchug. The mother of the future star is a virtuoso violinist who, moreover, boasts excellent vocal abilities. The girl's father plays the piano and composes music. It is not surprising that Olga became interested in music from an early age.
The girl graduated from music school, choosing the piano. Olga also, following her mother’s example, learned to play the violin. In parallel with the “musical class,” the future singer attended a modeling studio, learning the basics of fashion shows, etiquette and makeup. And, of course, she constantly practiced her vocals, delighting her parents with her strong voice.
Olga wrote her first composition at the age of 11. The composition was called “My Love”. Perhaps this was the first step towards the girl’s main dream - a solo career. The girl still performs this song at concerts.
Music
It’s difficult to say how events would have developed if Olga’s family had stayed in their native Kremenchug. But fate decreed otherwise - in 2002 the Zasulskys moved to Moscow. There the girl graduated from school and in 2006 decided to try her hand at show business. Olga goes to the casting of the MTV channel project called “Making Babies.”
At the same time, the pseudonym Loya appeared. The fact is that the name Olga is not uncommon on the Russian stage, and Zasulskaya wanted to stand out. Therefore, the girl rearranged the letters in her own name, obtaining an interesting combination.
There, representatives of the group “5sta” drew attention to the young talented singer. This male trio happily accepted a new member. As part of the group, the girl wrote perhaps the most famous song called “I'll Be Your Baby.” This composition is still a frequent guest on television and radio broadcasts.
Such popularity did not escape the attention of music critics, and already in 2009 Loya received the coveted Golden Gramophone and, together with recognized stars, took part in the recording of “Song of the Year”. A year later, the composition “Why” appears, which quickly overtakes “Baby” in popularity (as fans call the song “I’ll be your baby”).
In parallel with her work in the “5sta” team, Loya began solo activities. The girl's producer was Oleg Mironov.
As often happens, a successful career in show business was not without scandals. The fact is that Loya began to have conflicts with the other members and management of the group. According to Valery Efremov and Vasily Kosinsky, Loya’s colleagues in the team, the girl simply became a star. Loya began to be late for important events and performances. And soon she even began to miss planned concerts and video shoots.
Then the girl began to demand an increase in fees. The last straw for the group members was Loya's refusal to show up for the performance unless the payment was tripled. To the surprise of Vasily and Valery, the singer actually did not come to the concert; moreover, on the day of the performance, Loya turned off her phone and began communicating with the management of the group through strangers.
It is not known what exactly prompted Loya to such behavior, but soon the contract with the team was terminated. The place of the soloist of “5sta” went to a former participant in the “Star Factory” project.
After leaving the group, Loya seriously took up her solo career. Oleg Nekrasov became the girl’s new producer. Soon the country was humming the song “Dark Scarlet Roses,” and a little later the song “Come Back” appeared, which Loya performed together with rapper Tequila ().
Personal life
Despite the fact that the star’s life is constantly in full view of fans and journalists, Loya prefers to hide the details of her personal life. In one of the interviews, the girl admitted that her heart had already been broken by her lover’s dishonesty, so she had to approach new relationships with caution. It is unknown whether the beautiful blonde has a boyfriend. It is only known that the girl is not yet married.
Loya now
In 2017, Loya presented her first solo album entitled “LOYA” to fans and critics. The album includes the songs “Take care of love” (duet with a popular performer), “Hold me closer”, “Stars”.
Now Loya constantly tours, delighting fans with concerts. Songs from the debut album are constantly heard on the radio, and Loya’s photos adorn the spreads of show business magazines. In addition, the girl has her own website, where fans will find the latest news about Loya’s work and projects.
In her free time, which is rare, the girl, by her own admission, loves to walk in nature and ride a horse. In addition, Loya is an excellent cook and is never averse to trying a new unusual recipe.
