Fantastic animals. Creative advertising for the Los Angeles Zoo

For your child. Already at the age of 3, my daughter assembles her “monsters”, devils, angry birds from classic Lego parts. True, they are not yet recognizable “to the uninitiated,” but her interest, passion, and immersion in the design each time serve as confirmation that the choice was right.

It turns out that I chose LEGO not only for my daughter, but also for myself:) While she is little, from time to time I sit down with her and collect characters for her game. And it's very addictive! First we remade all the crafts from the instructions, and then... The process of inventing is so exciting that I created a separate blog for Lego projects. Instagram account And Facebook group. Subscribe, it will be interesting!

Yes, there are Lego sets with animal figures, but in my opinion, making them yourself is much more interesting!

In this review I will show several of our animals. My daughter generally loves animals (but she loves even more when her mother acts out fairy tales and skits with these animals). Under the photos there will be links to photo instructions on my blog legodiy.net. There, some instructions contain a list of cubes that will be needed for assembly, some do not, but everything is clear from the context. Cubes and blocks can be replaced with similar ones. Yes, some types of bricks cannot be found in every set... in this case, you can come up with your own “modification” or simply assemble another craft.

All the crafts presented below are made from blocks from three LEGO sets: 10662, 10693, 10696. You can use other sets with similar bricks.

The list of animals will be updated.

LEGO animals

Giraffe and pig (standard)

Lev (standard, instructions):

Reindeer (we came up with it ourselves, to sleigh with Santa) - how to make it.

Crocodile (played from the book Ma-Tari-Kari) - instructions.

Dove - it took many, many gray blocks of different shapes. Instructions.

And this is a parrot (maybe you won’t have parts for the tail, they are rarely found in sets, I don’t remember which one we have) - instructions. I made it based on my daughter’s drawing, so it’s an exclusive model :)

LEGO fish

Shark (from the standard instructions). In the Labyrinth, in Ozone). At the time of writing, there was a special price for this publication on Ozone. Books on Lego Sea, you can choose according to the child’s taste.

The books are suitable for children from about 8 years old. There are no detailed instructions, but there are many large photographs of various assembled “structures”. Yes, you probably won’t have all the parts to assemble, but you can make adjustments to the models taking into account the available Lego bricks.

The books are not cheap, but a child who is interested in construction toys will appreciate such a gift!

Olga Leonidovna
Lesson on light construction "Owl, owl - smart little head" for senior preschool age

Lesson on light engineering on the topic" Owl, owl - smart little head"contributes to the development of children's interest in living nature.

Class is aimed at developing children's abilities in constructive play activities of the developmental system" LEGO".

The relevance of the topic is due to the importance of developing in children a caring attitude towards the animal world of nature. Relevance is also related to technology light engineering as a way to develop children's knowledge about the world of birds. When constructing a model of an owl, you can later use it in a game situation, creating various situations.

The novelty of the topic is due to the lack of literature and manuals for teachers on light engineering.

Target classes- expanding children's knowledge about the life of an owl in the forest, its habits and methods of movement through the construction of a model of an owl using " LEGO".

Tasks:

1. Consolidating children’s ideas about the life of birds;

2. Development of the ability to work according to the proposed instructions (schemes);

3. Development of the ability to design according to the teacher’s demonstration;

4. Consolidating the skill of quantitative counting within 10, colors of the spectrum;

5. Development of fine motor skills, logical thinking, attention, creative thinking;

6. Development of the ability to work in a team;

7. Fostering a caring attitude towards the animal world.

Materials and equipment: multimedia installation, screen, constructor " LEGO", illustrations depicting an owl, diagrams for assembling a model of an owl, video clip "Lives of the inhabitants of the forest" (owl) .

Forms and methods: conversation, riddles, questions and answers, independent (practical) work, information technology (video demonstration, work analysis.

Progress of the lesson

Greetings:

Invented by someone simply and wisely -

Say hello when meeting: Good morning!

Good morning to the sun and birds!

Good morning to smiling faces!

And everyone becomes kind and trusting.

May good morning last until evening!

I:- Guys, do you think birds greet each other? (children's answers) I think yes. Let's check this during the game "Birds" vote".

How do sparrows say hello? (answers children: "Chirk-chik-chik")

And the roosters (children's answers : ku-ka-re-ku)

Cuckoos (children's answers : ku-ku)

Crows (children's answers : kar-kar)

Well, OWLS (children's answers : Uh-uh)

I: - Guys, now we’ll play a little!

I will tell you riddles, and you will guess them.

Like-Kar-Kar! Like-Kar-Kar!-

That's the whole repertoire.

Announces the maple crown

With your singing. (crow)

She sleeps all day, and flies at night.

His big eyes sparkle.

Her keen hearing and attentive gaze

They will find little frogs and mice in the grass.

Rotates around her head

And he will say: "Uh-huh" to us forest. (owl) + PRESENTATION!

Well done boys! All the riddles were solved.

Let us make a model of an owl from " LEGO"constructor?

But before we start with our owl model, we will play the game “Who is the fastest attentive”. To do this, we will go to the magic boxes and find the bricks of the desired color.

To independently complete the task on the interactive board - HINT.

- And so guys, let's get started.:

I:- Well done boys. completed the task.

Why do you think we need bricks of different colors?

(children's answers.)

Practical activities. (aimed at children’s independent activity and reasoning)

I: - We will make a model of an owl according to the diagram.

The diagram will be shown on the interactive whiteboard.

I: - Guys, who needs help, raise your hand, I’ll come to you

I'm kind of tired. And you? Guys, I suggest you relax a little and try to play the role of an owl.

Flew cheerful head owl. - Run in place.

Here she was flying, flying, - Swinging her straight arms to the sides.

I sat down on a birch tree,

She twirled her tail and turned her body to the right and left.

Looked around - Circular rotations head.

She sang a song - Bends the body forward, backward, right, left.

And she flew again - Easy running.

The branches moved apart,

She invited me to the house.

(can be replaced with interactive physical min.)

And so guys, ours" Owl - owl"ready. Let's see how we did the job. You guys are great!

Guys, what new have you learned about the owl?

What did you like most about class?

I: - And so ours the owl is completely ready! Show the guys your owls.

(children show off their owls)

Guys, ours the lesson has come to an end.

Thank you guys, you were very attentive today and very tried. I liked working with you.

Reflection.

Publications on the topic:

Card index of light construction games for older preschool children Memory Game The teacher shows the children a small building made from Lego parts. The children watch for a minute. The teacher draws the children's attention.

Contest. Information for parents “Card index of light construction games for children of senior preschool age”“Whose team will build the fastest?” Goals: learn to build in a team, help each other; develop interest, attention, speed, fine motor skills.

Abstract of GCD (application) “Owl-Owl” Topic: "Owl-owl". Age group: senior group of general developmental orientation. Form of joint activity: integrated GCD.

All students like designing from paper; the crafts turn out bright and you can play with them. I suggest you take a look as soon as possible.

First, I suggest listening to poems about owls. Then I ask a riddle: He is afraid of the bright sun. At night this bird is a predator. Deftly the mouse will find in.

Summary of educational activities on artistic development for children in the preparatory school group “Owl, big head owl” Program content: Educational: To develop the ability to create a composition using existing skills and abilities in working with paints.


While we surround ourselves with monitors, smartphones, keyboards, refrigerators and cars, we forget what they look like real, living and warm animals and birds- how an elephant trumpets, how an owl hoots, how a lion roars... This idea is clearly and beautifully displayed creative advertising prints and video With fantastic animals created for Los Angeles Zoo.


Some people don't take well to the idea zoos: It seems wrong to them that animals languish in cages. However, in good, large zoological parks, such as Arch in Los Angeles, the area where the animal lives practically coincides with the area of ​​its natural range. But the point is not even that, but the fact that zoos remain almost the only possibility for the average person look at amazing animals not on TV, in a BBC documentary, but for real.


In a creative advertisement for the Los Angeles Zoo developed by the agency RLR Advertising from Pasadena, shown fantastic animals- an elephant made of monitors, keyboards and system units, a gorilla made of pencils and crayons, an owl made of letters, magazines and newspapers. The message of these masterfully executed posters is simple and clear: the real outlines of animals are gradually erased in our memory, being replaced by what we come into contact with more often - office supplies and household appliances. The idea reminds .

The only way to improve the situation is to go to the zoo. Fantastic animal prints - part advertising campaign, started by the new management of the Los Angeles Zoo to increase attendance. Also, as part of this campaign, unusual promotional videos, for example this one, which tells about life white alligator:

Unfortunately, the natural environment is increasingly being squeezed the iron heel of humanity. Some animals, for example David's deer, and even live only in zoos, and many species in the near future will remain only behind the glass or bars of enclosures. It is unlikely that the situation will be corrected, or even only by a well-thought-out policy of the world community to preserve natural landscapes and protect protected lands. And then we can admire not, but real tigers, elephants and gorillas.

Thomas Poulsom from the UK, a former gardener and a big bird lover, assembled an original series of birds of different species from Lego birds cubes. All visitors to the special Lego Ideas website liked this idea so much that in the shortest possible time it collected 10,000 votes and thus gave a start to the development and mass production of such a construction set.

It all started a little over two years ago, when Thomas Pulsom decided to assemble a bird zoo, consisting of several species of birds, from the favorite game of millions of children around the world, Lego. Thomas offered bright and colorful bird figurines to the Lego company. But according to the rules established by the company, before starting to consider any project, at least 10,000 Internet users of the company’s website must vote for it. 10 birds were put up for voting. I liked all the birds proposed by Thomas very much and quickly gained the required 10,000 likes. The three birds that received the most approval will go on mass sale in January 2015. The colorful box with the image of three birds turned out to be quite impressive in size, consisting of 580 parts.

The author of this interesting idea is not going to stop there. His dream is to create at least 100 varieties of birds in the near future. By the way, 70 pieces are already ready and waiting for their missing brothers. And then Thomas will show the whole world his entire new collection. And we will see very soon with what enthusiasm and speed he works on the collection. According to the author himself, it takes from one to several days to create one Lego bird, and it all depends on how many parts this bird consists of. The variety of birds that Tom collects is varied and chosen purely for the beauty of their plumage. But the first, of course, were the bird species that live in the parks and gardens of Great Britain. Since Thomas himself has observed these birds more than once and knows everything about their life and habits.