You've made your decisionsell your apartment, having bought a new spacious home. Well, that's commendable. But the question immediately arises of how to inform potential buyers about the apartment for sale, how to voice your offer. The best and most effective option would beplacement of effective advertising about the sale of housing in the most popular advertising sources, which are widely used by residents of your locality. Thus it will turn outsell home quicklyand on suitable terms, that is, at the maximum stated price.
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It’s worth saying right away that there is no need to amuse yourself with the thought that advertisement you submitted even in a popular newspaper or magazine, on a popular website for the sale of housing in your city or in another source, you will immediately receive many calls with offers buying an apartment. After all, your ad will be one of thousands that are published daily on popular sources of information. Questions about how to stand out in this case, how to write the most correct and interesting announcement, which would make buyers pay attention to it, will be discussed below.
We draw up a beautiful and competent advertisement for the sale of an apartment and provide comprehensive information:
Important write the ad correctly so that buyers are interested in dialing the phone number you provide and talking to the property owner. In view of this, it is simply necessary to make the text in the ad attractive, while presenting only information that corresponds to reality. It is better to make several options about sale of apartment, since there are resources where for advertisements for the sale of housing the number of characters is limited.
Contents of the advertisement for the sale of an apartment
The ad text must include basic information about the property being sold, including:
- location of the residential building where the apartment is located, indicating the area and street; you can also indicate the number of the house itself so that the buyer can find it on the map, familiarizing himself with the existing infrastructure, which includes the presence of a school, kindergarten, hospital and supermarkets, entertainment venues and stadiums;
- if you have a metro in your city, then you should definitely indicate the distance to it from your home; this distance can be indicated in walking minutes;
- be sure to indicate how many floors there are in your house and the floor where the apartment for sale is located;
- how many rooms are in the apartment, is there a balcony (loggia), how many utility rooms are there, are the bathroom and toilet separated; what is the total area;
- number of rooms and the presence of a balcony, utility rooms;
- what is the cost of the apartment and is there any possibility of bargaining;
- who is the owner of the apartment; if there are several residents, then clarify whether they have restrictions on their rights (disabled person, minor, partially capable, in prison);
- contact numbers of the seller (preferably more than one).
example of an advertisement for the sale of an apartment (sample).
In the advertisement for the sale of an apartment, in its description, we indicate the main advantages of buying your apartment:
If you really want to your ad stood out, then be sure to include a paragraph about the distinctive features of the apartment, how you can characterize it from an attractive side. Buyers will be interested in all the details that directly relate to features of the apartment what kind of territory surrounds it. For example, if your apartment is located on the sunny side, then this fact must be emphasized. You can also indicate that there is a 24-hour supermarket not far from your house, and there is video surveillance, security, and a concierge at the entrance. If the windows overlook the territory of a park or a beautiful mountain range located in the distance, the open sea, a quiet courtyard or an apple orchard, then be sure to indicate this fact as well. Some buyers are interested in the question of whether there is parking near the house or convenient access for vehicles. If there is, be sure to indicate. Feel free to give any positive characteristics in your ad to attract interest. potential apartment buyers.
Good text for selling an apartment
Try to your ad there were no vague formulations. Do not shorten words and sentences. Create in ad the right mood to attract potential buyers. Feel free, for example, to write not just an apartment, but a cozy, large, bright apartment, not just a bedroom, but a sunny bedroom. Create an ad, which would turn into a dream for buyers.
If you you are selling an apartment along with the furniture, then you can simply write in the middle of the ad: “come and live.” These words are sure to attract attention, since the vast majority of citizens want to buy an apartment ready to move in. In this simple way, you can emphasize other details, but only those that are really important, For example: fresh new building, secure parking or green yard.
At the end of the ad It is necessary to include phrases that express a call to action for buyers.
Such phrases, in particular, include: “call now” or “excellent offer, a free apartment will not wait long.” The phrase needs to be well thought out and formulated so that it does not appear anywhere else.
Correct photos for selling apartments
Don't forget next to effective advertisement for the sale of an apartment place real estate photos so that buyers can give their own assessment of the apartment and its condition. It is best to post five or six photographs of excellent quality, which are taken from a good angle and can highlight the positive aspects of the apartment. In addition to photographs, you can upload apartment plan, which allows potential buyers to understand the location of rooms and other premises in the apartment.
Sincerely, private realtor Brosalin Artem Alekseevich!
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How to correctly write an advertisement for the sale of a house so that it is interesting, and most importantly, contains the main information that interests buyers. Describing a residential property as accurately as possible and creating a positive image of it in a citizen’s mind is the task of every seller who wants to sell his apartment quickly.
Apartment information
How to write an advertisement for the sale of an apartment or house? Before you start writing an ad, you need to decide on the basic information that fully characterizes the living space. The information must be reliable, but not present the apartment in a negative light. If there are any points that can be classified as negative, it is better to inform people about this when they come to directly inspect the apartment.
The advertisement aims to interest the citizen. There is no need to write false information to lure people. It will be difficult to explain the absence of the fact that was indicated in the ad. After this, the person will lose any desire to buy real estate from such a person.
Housing information:
- The exact address where the apartment for sale is located. You need to write down the area where the house is located, as well as the street and house number. It is better not to indicate the apartment number, since it is unknown who will read the ad, and so that no one unexpectedly comes to your house, it is better not to leave such information.
The area must be registered, because if the area where the apartment is located is not suitable for a citizen, then he will not spend extra time on calls and will not bother the seller.
- Floor, as well as the presence of a balcony and an elevator. This information is very important, for example, for older people, when buying an apartment, the floor is of great importance. After all, even if there is an elevator, if it doesn’t work, it will be difficult for them to get up.
- Number of rooms and living area. You must indicate the exact number of square meters. m., based on the information contained in the technical documents for the apartment.
This is the basic information that the apartment owner must indicate in his advertisement regarding the technical aspects of the premises, as well as its location. When compiling, you can use the form of such an advertisement.
Be sure to write your contact phone number and name as the caller should address you. You can specify several telephone numbers, as well as indicate the best time to call.
Owners and cost
This is especially true in cases where one of the owners is a minor; this may even result in the cancellation of the transaction if the guardianship did not approve the sale.
Therefore, after the basic data about the apartment, you need to indicate how many owners the apartment has. Also, are the children registered there, or do they have their share there?
Additionally you need to indicate:
- how long the apartment has been owned;
- the number of people registered in the residential premises.
When composing an advertisement, you must also indicate the price, because it is this fact that can tell a person whether it is worth calling the number indicated in it. If you don’t have enough money, then you don’t have to waste your time and continue to look for a more suitable option.
Many people do not indicate the price of the residential property being sold, this may indicate that the owner can bargain. The possibility of bargaining may also be indicated in the proposal. Although some people are put off by this item, as it may signal that the indicated price is too high.
Important! An underpriced product, just like an overpriced one, can turn off buyers. If the housing has good characteristics, but the price is suspiciously low, any person will suspect some kind of trick.
You can create a sales ad using only basic information; additional information can be provided over the phone or in a personal meeting. This especially applies to cases where a citizen decided to place his proposal not on the Internet, but in a newspaper or paste them on bulletin boards.
When the Internet is also used for sales, you can upload photographs of the apartment. Requirements for them:
- they must be new or made relatively recently;
- It is advisable to take photographs of all rooms to show their condition;
- photographs must be clear.
If possible, you can include a plan of the living space among the photos. This will provide a potential buyer with a clear example of the layout of each room.
You can also specify:
- the presence of transport lines nearby the house (metro, buses, etc.);
- parks and other recreational areas located around the house;
- the presence in the area of kindergartens and schools, as well as other educational institutions (for families with children this point is very important).
When construction is underway next to the house, and while the area is not fully completed, it is better to also report this. After all, upon arriving at the apartment, the buyer will understand that for some time it will be very noisy there.
A few points to consider when writing:
- When people describe their apartment, wanting to sell it quickly, they often exaggerate the advantages and downplay the disadvantages; this cannot be done. You need to write reliable information, focusing more on the positive side.
- Use a lot of abbreviations. If the reduction sq. m., many understand, the designation 2/12P can lead a person to confusion.
- You need to write competently and not try to minimize colloquial expressions.
You can use an ad template taken from the Internet. It is always easier to compose a document using an example. If a realtor is involved in the sale, then you can entrust him with drawing up the ad.
Step 4. Prepare the apartment for sale, and ourselves for negotiations with the buyer
If your ad was written correctly, and the price of the apartment was not inflated, then you will soon start receiving calls and viewings of your property.
And even before you invite people to show your apartment, you should prepare a little.
Pre-sale preparation - an integral stage of a successful transaction!
What should you do before showing an apartment to potential clients?
Below we will consider 5 important points immediately before showing the apartment:
1. Clean the entrance and surrounding area. The entrance is the first thing the client sees. If there is a mountain of garbage lying next to him, the door is covered with graffiti, or a dead cat is lying nearby, then the person is unlikely to have positive emotions and the first impression will be spoiled. Even if you have a very nice apartment with a new renovation, then either this type of entrance will completely discourage the desire to buy your property, or the buyer will ask for a big discount, which will be unprofitable for you, because you and I want to sell the apartment at the highest possible price, right? ! Therefore, don’t be lazy and put it in proper shape: wash the windows in the entrance, replace burnt out light bulbs, erase the inscriptions left by vandals, keep the entrance to the entrance clean.
2. Clean up your apartment. Clean the inside of your premises, wash the windows. Remove excess furniture from the apartment if possible. Empty apartments sell best, since the buyer does not feel out of place and, when inspecting the property, often begins to think about what furniture to put and in what place.
3. Cover up all visible imperfections. If you have scratches on the floor or cracked plaster on the wall, then it is best to disguise these “jambs”, because they will not show your apartment from the best side and the buyer will have many more questions. Lay down a rug where your floor is scratched, hang a picture to cover a crack in the wall, and so on. Of course, by hiding the flaws, you will sell your property faster and more expensively, but at the same time, the moral and ethical side of such a disguise remains entirely on your conscience.
4. Give the room an aesthetic appearance. If you have weathered curtains hanging on your windows, yellowed from time to time, or the furniture was purchased during the reign of “Tsar Pea”, it is falling apart or does not look modern, then you will need to get rid of this “antique”! Spend some money to update the curtains, buy cheap but nice paintings for the walls (you can even take them with you after the sale), just to make the room look more modern and aesthetically pleasing. In large cities, where hundreds of real estate transactions are carried out in one day, there are even special services for pre-sale preparation of apartments, where 30-50 thousand rubles even an old ruin will be made into “candy.” For example, selling an apartment in Moscow or St. Petersburg for 5-10 million rubles, you can easily afford to invest in pre-sale preparation of the property up to 100,000 rubles. After all, this amount will speed up the transaction and increase the value of the property.
5. Scent your apartment. Smell is an important component of sales psychology. For example, the aroma of freshly brewed coffee or hot pastries on a subconscious level has a positive effect on making a positive decision about buying an apartment. Now you know this and I recommend that you use this “aromatic” technique.
Buyer questions and objections
Let's look at exactly what questions (objections) a buyer may have and how to handle them correctly.
Question 1. In principle, I like the apartment, but the price bothers me (I only have this amount)
Answer: I can give you a little or leave such and such furniture (household appliances) as bonuses if the payment is made within 3 days.
Question 2. We need to move in literally tomorrow. How quickly can you vacate the apartment?
Answer: As soon as we draw up a deposit agreement, I will immediately begin the process of checking out of the apartment and will transport things, because we are all people and I understand your situation.
Question 3. I am confused by such and such a parameter (small kitchen, area of the city, condition of the house), and therefore I doubt whether I should buy your apartment?
Answer: I understand you, there are no ideal options, and I suggest you buy my apartment, since its other parameters (footprint, cozy yard, developed infrastructure) are much more important for you, because you said it yourself, right?
As you can see, it is worth speaking the client’s language, being attentive to his wishes, but also not immediately agreeing to his terms.
In any case, your task is to receive money in the form of a deposit as quickly as possible by concluding an appropriate agreement. Of course, at a price that suits you.
Wipe dust, floors, straighten curtains, tulle;
Remove all unnecessary things that clutter the space. Ideally, the rooms should resemble a hotel room before guests arrive;
Ventilate the premises, do not start the hassle of preparing specific-smelling food on the eve of the viewing: hodgepodge of sauerkraut, salads with garlic, fried fish. By the way, if the house smells of vanilla or freshly brewed coffee, then this, on the contrary, can have a positive impact on the opinion of potential buyers;
Take care of lighting- a dark hallway or bathroom with a frail “Ilyich light bulb” will ruin the first impression;
Try to organize your home- it won’t be good if, while watching, a granny peeks from behind the door or a baby with a dog is running around underfoot. Try to sit the old lady in a chair in front of the TV, entice the child with some board game, and, if possible, take the dog for a walk.
The main text must be a logical continuation of the title. Therefore, never end your title with a period. For example, continue the headline “Excellent, bright and warm apartment” as follows: in such and such an area of the city it is sold at a remarkably low price. The main text turns the first impression (the one that arose in the notorious one and a half seconds of reading the headline) into real interest in the advertised property and encourages a person to take a specific action: look at the apartment, clarify information about it, call the seller. The ideal advertising text must answer the basic questions of a potential buyer: What? What exactly is being advertised and sold? Where? The exact address of the advertised property. Why? Why should a buyer buy this particular apartment and not another? How many? Housing price. Who? Who posted this ad, the owner or the realtor. Where? Phone numbers or other contact details of the seller where you can contact him. When? A specific time when you can call or make an appointment. The end of an ad is a call to action. The “correct” final part, in turn, consists of two mini-parts, the first of which calls for action, and the second explains how to perform this action. For example: first part: “Call us without delay...” second part: “... at such and such number.” Thus, you make his task easier for the buyer and explain how he can purchase an apartment, what number to call back to get more specific information, or what address to come to to view and evaluate the property for sale.
Example of a GOOD advertisement for the sale of an apartment
Headline: Cozy 2-room apartment for sale in the city center
Announcement text: Spacious, 55 sq. m., 20 sq. m. hall, 15 sq. m. bedroom. The apartment is equipped with household appliances, a large kitchen - 11 sq. m. m.
The apartment is located on the middle floor (5th floor, 12 storey building), the building has clean entrances and elevators, good neighbors.
Favorable layout (vest), rooms are located to the right and left of the corridor.
Spacious and cozy loggia with new double-glazed windows, heated. It is quite suitable for creating an office or storage room for any things.
The house is in good technical condition, not old, built in 1995.
The apartment has a nice renovation, there is a built-in wardrobe, a kitchen set, the sale of all furniture is discussed separately.
The convenient location in the city center will allow you, as the new owner, to take advantage of all the advantages of the developed infrastructure.
Central stores, clinics, educational institutions, administrative buildings, and public transport stops are within walking distance.
Dear customers, I grew up in this apartment and love it with all my heart, it has very good energy.
He always monitored the condition of the apartment, changed everything in a timely manner, it was even a pity to leave. My apartment is looking for a new caring owner:)
Price:2,300,000 rubles .
Apartment seller:Sergey, tel: 8-999-999-99-99.
Call right now and come to view, we will agree on the price.
A warm, sunny, very bright 2-room apartment is for sale. The apartment is cozy, in good condition, not corner, isolated rooms, PVC windows, glazed balcony, separate bathroom, cold and hot water meters installed, metal entrance door. Tambour for two apartments. Clean, well-kept entrance, good neighbors. Quiet courtyard with a large playground. The house is located in a very good area of the Left Bank. Nearby there are public transport stops “Supermarket (Dianova St.) and Lukashevich routes, which allow you to go to any area of the city. Within walking distance are schools No. 28 and No. 49, kindergartens No. 198 and No. 183, a post office, a branch of Sberbank of Russia, TC Magistral, TC Leto. Documents are ready, pure sale.
Documents are ready, exchange option. Possible mortgage, military mortgage, mortgage with maternity capital
Announcement
Headline: A warm, sunny, very bright 2-room apartment for sale in the center of the Left Bank.
The apartment is cozy, in good condition, not corner, isolated rooms, PVC windows, separate bathroom, in good repair, cold and hot water meters installed, new radiators installed in the kitchen and bedroom, metal entrance door.
Advantageous layout, spacious, 53 sq. m. m., 19 sq. m. hall, 14 sq. m. bedroom. The apartment is equipped with household appliances and built-in furniture. Cozy glazed balcony, pleasant view from the window.
The apartment is in good repair, there are built-in wardrobes in the hallway, a kitchen unit with a built-in dishwasher and a built-in hob.
The apartment is located on the middle floor (7th floor, 9 storey building). Tambour for two apartments. Clean, well-kept entrance, kind neighbors. Quiet courtyard with a large and beautiful playground.
The apartment is located in a landscaped area. The convenient location will allow you, as the new owner, to take advantage of all the advantages of the developed infrastructure.
Within walking distance are Lyceum No. 74, Lyceum 149 with a preschool department, Gymnasium 139, two kindergartens, clinics, Magnit, Holiday stores, the Obi construction hypermarket, the Mayak entertainment center, the recently opened Lenta hypermarket, the Omsk Arena entertainment complex, a bus station, two public transport stops transport. Nearby is Zarechny Boulevard, where you can stroll along the alley with your children.
Price:2,500,000 rubles .
Apartment seller: Ksenia, tel: 8-999-999-99-99.
Call now and come see it.
Related information.
Often, owners, wanting to attract maximum attention to their advertisement for the sale or rental of an apartment, get carried away and unleash their unbridled creativity on applicants, which is not always good for the business. The RIA Real Estate website asked realtors to tell us how to correctly compose an ad so as not to scare off the client.
Basics
The text of any advertisement for the sale of an apartment must necessarily indicate all the necessary information about the property: address, number of rooms, footage, living area of the apartment (both general and residential), size of the kitchen, details and bathroom, notes the head of the city real estate department and rental "NDV-Real Estate" Svetlana Birina.
The Est-a-Tet company reminds that when describing an apartment it is also important to focus on transport accessibility.
“An important point in the description of the apartment being sold is the legal status of the apartment: how long the apartment has been owned, how many owners, and how many people are registered in the apartment, whether the transaction is alternative,” emphasizes the deputy director of the company’s new buildings department, Alexey Olenev.
As for the advertisement for renting an apartment, as noted by the general director of the Metrium Group company, Maria Litinetskaya, it is built on the same principle as when selling an apartment, however, here it is necessary to emphasize some nuances that are not so important when selling. First, you need to write about the rental period: daily, several months, long-term. Secondly, describe in detail the condition of the apartment: renovation, availability of furniture and appliances, cable or digital television, Internet.
And in order to reduce the number of unnecessary calls, it is advisable to immediately indicate the wishes for future tenants: “I will rent the apartment to a married couple,” “no animals,” “can be with children,” adds the Metrium Group expert. If necessary, you should indicate the maximum permissible number of residents, the attitude towards the accommodation of small children, elderly people and pets. It is imperative to indicate at the end or beginning of the ad the seller’s contact information: name, phone number, desired time to call.
Anchor rule
The text of an advertisement for renting or selling an apartment must have an “anchor,” that is, a description of the features of the apartment or house that can be focused on by buyers, notes the general director of Metrium Group.
For example, if the apartment has undergone a good renovation, this must be emphasized, notes Olenev, but do not forget to indicate the date of the repair work and give a short list of them.
Often buyers are interested, for example, in where the windows of the apartment face. “You can make a positive emphasis, for example, that the apartment is bright because the windows face the sunny side, or quiet if they overlook the courtyard,” adds the agency’s interlocutor.
Linguistic aspect
According to Litinetskaya, when describing the “anchor” it is better to abandon dry language and use short emotional phrases. With their help, you can quickly “reach out” to the client.
In order to emphasize the advantages of the property, it is advisable to use the following epithets: “spacious, cozy, bright apartment”, “inexpensive 24-hour supermarket on the ground floor”, “furniture and appliances as a gift” or “wonderful view of the evening sunset”.
Olenev insists that the description of the apartment for sale should be concise and structured; it is better to save all complex phrases for literary research. The main principle is nothing superfluous, but present everything necessary with a positive attitude.
“For an ad to attract buyers, it must be unusual, memorable and unformatted. For example, an ad with the headline “I’m selling an apartment and a cat as a gift” will at least attract the attention of a potential buyer, and he will go to the page to read the description of the property,” says Olenev .
However, not all phrases can be used when writing an ad, says Litinetskaya; some will have the exact opposite effect and scare off the buyer.
For example, if you indicate that “there is a multi-lane road nearby without traffic jams,” which means there is constant noise from cars and air polluted with exhaust gases, then this is unlikely to be of interest to the buyer, says the expert. The same situation applies to the label “windows overlook a school playground”, “promising, actively developing area”. In the latter case, “the truth” most likely will not work, since no one wants to live on a construction site for several more years.
In addition, you need to be careful with wording like “walking distance to the station, from where you can easily go in any direction.” This phrase seems to indicate good transport accessibility, but on the other hand it can be associated with dirt, large flows of people, or even worse - with the complex crime situation of the place.
Playing with fonts
Often, a buyer, viewing advertisements, perceives them as a picture, including the text part, provided that the fonts are chosen correctly. Therefore, it is best to use regular and easy-to-read fonts in your ad, such as Arial, Times New Roman, Calibri. It is better to avoid exotic options, since such advertisements are simply difficult to read,” warns Olenev from Est-a-Tet.
He also adds that standard methods of emphasis, such as italics, underlining, or bold, are preferred. It is better to show creativity in the presentation itself, as has already been said, this is what sets the buyer in the right mood.
Not all sites can allow their customers to change the ad font. For example, in the Avito interface there is no way to change the font or even its style, say company experts.
“You can beautifully design explanatory inscriptions on the photo, say, pointing to the desired house, but here it is important to be careful, because attracting attention with the help of motivating words in the photo, for example, “urgent”, “attention”, “cheap” is prohibited here ", they say in Avito.
The agency’s interlocutors warn that only Russian must be used in advertisements, and transliterations like “Sdam kvartiru v Moskve,” as well as unreasonable use of capital letters and special characters, are also not allowed.
The fact is that the phrases written in capital letters "URGENTLY! 2ND APARTMENT IN YAROSLAVL!" or “I’ll rent out an APARTMENT for $$$$!!” are poorly perceived by the reader and will cause more wariness than interest.
Price list with reservation
Price is one of the most important points in an advertisement for the sale or rental of an apartment. For a successful sale, it should be average or slightly lower than in the area, Litinetskaya believes.
“If you need to quickly sell an apartment, you should not write about “urgent sale” in the advertisement. On the one hand, this is perceived by buyers as possible fraud on the part of the owner. On the other hand, clients may ask for an additional discount,” explains the expert. According to her According to him, it is obvious that neither one nor the other option is beneficial to the seller.
“If you write “bargain” in the ad, you will immediately declare that your apartment is not worth the specified price,” adds the general director of Metrium Group.
Here she notes that you can also use the same “anchor”. For example, if the price of the property is slightly lower than the market, you can write in the ad “the best price in the area.”
Photos are attached
An advertisement for both the sale and rental of an apartment must be accompanied by a good quality photograph.
“The most common mistakes that occur in every second sale advertisement are either there are no photographs, or they were taken on a phone and the image is blurry, or the photographs were taken in the evening,” notes Olenev from Est-a-Tet.
To avoid various incidents, he advises that before photographing an apartment, you must clean it, because photographs of rooms where things are scattered and disorder reigns make a repulsive impression.
“The photographs should show all the rooms in the apartment, the house itself, preferably if there is a good view from the windows. It is also not possible to take a photo of the adjacent space,” the expert notes.
Plus, he continues, the photos should reflect the presence in the apartment of built-in furniture, pantries or dressing rooms, storage niches, loggias and balconies, if any.
how to correctly write an advertisement for the sale of an apartment - why it is so important, how to reduce advertising costs and attract a buyer.
Most buyers don't bother writing an ad. More precisely, they don’t think through its content. Then they spend money on advertising, place it in numerous media outlets and portals, and as a result, there are almost no calls from potential buyers.
In the end, after a long wait, a buyer is found, but by then a considerable budget has been poured into advertising. Then the sale occurs at a price that does not please the seller at all.
Want a more successful scenario? Then read on!
How to correctly compose an advertisement for the sale of an apartment: algorithm
Before you create your ad, be sure to look at the analogues of other sellers or realtors. Choose the most attractive ones in your opinion and take the best from them.
You can invent something of your own, but it’s easier to do it based on “tricks” and developments based on ads that have already been tested by someone.
Realtors especially know how to correctly compose an advertisement for the sale of an apartment. But they won’t share their experience voluntarily, so just watch and borrow from their advertisements.
How can you determine the effectiveness of your selected ads? Look at the number of views!
We determine and indicate the cost of the apartment
How to determine the price?
In order not to go into serious analysis, there is a simpler scheme.
We find advertisements with apartments that have similar parameters: area, street, type of layout (class), floor, number of rooms, condition.
We compare it with the parameters of the apartment you plan to sell and display the average price.
Should I leave 50-100 thousand for bargaining?
As a rule, sellers do this and inflate the cost of the apartment compared to similar ones by the amount of the bargain.
You can go the same route, but keep in mind that in this case your ad will be less attractive to buyers.
Indicate the exact cost of the apartment and try not to use the words “Negotiable”, “Urgent sale”, “Urgent”, etc.
Otherwise, be prepared for a serious discount on the cost of the apartment, since the goals of selling quickly and selling at a high price are not compatible.
If there are no calls from buyers based on the ad (realtors don’t count), then the price is not attractive to buyers.
Do not include the realtor's commission in the price of the apartment unless you have entered into an agreement with an intermediary. This mistake leads to the apartment being idle and taking a long time to sell.
Photos in the ad
Practice has shown that high-quality photographs of an apartment in an ad increase the number of calls from potential buyers.
Therefore, don’t be lazy to do a high-quality photo shoot, even if you have a standard apartment with a regular layout.
You don’t know for sure what will interest the buyer, so give him the opportunity to take a virtual tour of your apartment.
How many photos should I post in my ad?
Usually, you are given the opportunity to post at least 5 photos. Therefore, consider this to be a critical minimum for you.
Photos in an advertisement are one of the important points in answering the question of how to correctly compose an advertisement for the sale of an apartment. Pay special attention to them, because... buyers “love” with their eyes.
What to write about in an ad
Technical parameters of the apartment for sale
Be sure to indicate:
- floor,
- footage (common/living/kitchen),
- number of rooms,
- bathroom (separate/combined)
- balcony/loggia (insulated/lined)
Target your ad to a specific type of buyer
This method is similar to selling any product that focuses on its client, and an apartment is no exception.
For example, indicate the proximity of a kindergarten, school, clubs, sports sections, the presence of a good playground in the yard if you are counting on buyers with a child or a young married couple.
Write parameters that can attract many buyers
Infrastructure: proximity to shopping centers, view from the window, convenient parking in the yard, presence of a park area, remote location of busy highways.
Apartment: condition or renovation, condition or newness of plumbing, presence of tiles in the toilet and bathroom, double entrance doors or interior doors made of natural wood.
But keep in mind that not everything you value is also valued by your customers.
Add emotions
Leave the “dry” listings for the apartment parameters and add emotions to the rest of the text. In the descriptive part of the ad.
Use words that will create a positive aura for your apartment when describing rooms, balconies, courtyards and even parking lots.
For example: a cozy apartment, a large loggia, a comfortable bathroom, a functional kitchen, a quiet green area.
I can’t imagine how to correctly compose an advertisement for the sale of an apartment without adding emotions to it! They are our everything, as they say. Especially if the buyer is a woman :)
Provide small bonuses with purchases
For example, household appliances, furniture. By the way, a kitchen stove must be present, so decide right away whether you leave the one you are using, or buy and install another (cheaper) one for the buyer.
Contacts and address
Many buyers indicate the address of the apartment on the street on which the house is located, i.e. a police address, completely forgetting about stops.
Realtors, on the contrary, indicate stops and their advertisements have a greater response from potential buyers.
The second feature that increases the popularity of your ad is indicating a street that is known to everyone (by ear). But this method works effectively if your house is located on an unfamiliar street or alley.
Also indicate in the ad that the apartment is being sold by the owner. Of course, this will attract most realtors to you and they will harass you with calls, but it will also give a sign to buyers that there is no realtor commission.
Today you learned how to correctly write an advertisement for the sale of an apartment, what to include to attract buyers and increase the number of views.
Look at a live example of how to correctly write an advertisement for the sale of an apartment.
a short video where, using a live example, I show how you can improve an advertisement for the sale of an apartment in order to increase the number of buyer calls. Take a look and don't say you didn't know! :)
