A painting or poster on the wall is perhaps the easiest way to add personality to your interior. A poster, as a rule, is not expensive, it is easy to take with you when moving and can be replaced at any time with another one that is more suitable for the interior, mood or weather.
Today in our review there are five resources offering posters for every taste.
Society6
A large American service that works with artists from all over the world. The authors themselves upload their works here, so you can go to Society6 for unusual, ironic or fashionable works. Service moderators are responsible for quality: only approved works are allowed into the main showcase.
All posters
Perhaps the most popular resource, existing for more than 15 years. The creators claim that hundreds of thousands of different posters can be purchased from them. The best place to look here is for the classics: reproductions of famous photographs, paintings and posters.
20x200
The creators of the 20x200 portal emphasize that their mission is to spread real art. They sell original works (or archival images) created in limited editions and printed in museum quality.
Plaqat
A Russian project that will especially appeal to music lovers and fans of modern films and TV series. Here you can buy both movie posters and posters dedicated to games. The assortment is not large yet, but the creators of the service promise that they will try to find the poster you need even if it is not yet in their assortment.
Poster Cabaret
Online representation of the Texas gallery, the creators of which began by selling posters of underground groups. Now there are more than two thousand different posters on the site, but the gallery still retains a slight spirit of counterculture. It’s worth a look here if you want something more provocative than posters from popular portals.
Cover photo: printaporter.bigcartel.com
In contact with
Classmates
Advertising posters need to be designed correctly. They may or may not attract the audience's attention. Either way, posters represent your company. First you need to decide what information you want to convey to the public. Then try to write a short message. The fewer words the better. After that, add a concept, frame your message.
What is the history of the advertising poster
The first posters appeared in Ancient Egypt. Of course, ancient images have nothing in common with modern posters. As you know, slavery flourished in those days, but in rare cases slaves ran away from their masters. The latter needed to post information about what happened, for which advertisements were created. They are the “ancestors” of modern advertising posters.
Culture developed; in Ancient Greece and Rome, with the help of posters, the population was informed about upcoming performances and tempting trade offers. As a matter of fact, today we see advertising posters used for similar purposes.
Probably few people know, but the poster has an official birthday, or rather the year – 1482. Bookseller Batdold from England was the first to use an advertising poster for the new edition of “The Geometry of Euclid”. The first poster has not survived to this day; we can only guess what it looked like, but a copy from 1491 has survived. He advertised the chivalric novel La Belle Melusine. This poster is distinguished by the fact that for the first time erotic motifs were depicted on it.
At the end of the 18th century (in 1796), the German Alois Senefelder came up with a new method for printing images. The design began to be applied to a special stone using a chemical composition, then it was covered with paint, which remained only on the image. This method was much cheaper. Until 1860, advertising posters were printed on a white or colored background, but only with black ink.
The next important stage in the development of advertising posters is the discovery of the chromolithography method. It is a mistake to believe that it belongs to the Frenchman Godefroy Engelman, who in 1838 received two thousand francs for it. In fact, six years earlier, the Russian artist Korniliy Tromonin, using chromolithography, printed illustrations for a book about Prince Svyatoslav. The book sold 600 copies. In addition, Kornily Yakovlevich was the first to create albums with color reproductions of paintings.
The next landmark year was 1865. At this time, printing technology became easier thanks to photochromolithography, invented by Baron von Ransonette of Austria. This method was based on a photographic image and made it possible to obtain almost any shade of blue, red and yellow. In this way, it was possible to make cheap reproductions that conveyed the artist’s natural colors.
In 1866, the graphic artist and set designer Jules Chéret from France founded a small lithograph in the country's capital. He determined what a poster should be - catchy (due to bright colors), concise and so that the text and image could be seen “on the go”, and attention could concentrate on the main thing. He designed more than 1,000 posters, mainly advertising exhibitions and masquerades.
At the end of the 19th century, in 1897, an exhibition of posters and posters was held in St. Petersburg, which attracted people from all over the world. A large number of artists came to this exhibition with their best works. It was visited by many spectators, everyone was impressed by what they saw. Thus, the poster received universal recognition.
During World War I, propaganda posters were used that encouraged young people to join the army, help the wounded, sign up for war loans, etc. This is where the history of the social poster began.
In 1917, posters became less and less advertising and became propaganda. Political posters appeared at this time. Artists of the early 20th century (Kazimir Malevich, Alexander Rodchenko, the Shtenberg brothers and El Lissitzky) tried to show in their paintings the social changes taking place in society at that time.
When the Great Patriotic War began, the USSR needed to mobilize all possible resources. One of the ways of calling was a poster. Soviet artists who worked on the TASS Windows project. The images were copied using stencils and hung in Moscow and other cities. We all know the poster “The Motherland is Calling!”, authored by I. Toidze. He appeared a week after the start of the war. The phrase was translated into all languages of the peoples of the Soviet Union, and the circulation amounted to several million copies. I. Toidze depicted a generalized image of the Fatherland. A simple Russian woman is excited by everything that is happening and demonstrates an inviting gesture.
Social posters were very common, but don't forget about advertising posters. It is a mistake to assume that the advertising poster appeared in Russia recently. Its story begins in 1925, when a poster called on people to buy shares of the Dobrolet joint-stock company. The advertisement was very aggressive and read: “He is not a citizen of the USSR who is not a Dobroleta shareholder.” Nevertheless, this approach had a positive effect, since the capital of the joint-stock company increased 2.5 times over the year. The Soviet economy was destroyed due to wars, and Soviet society suffered from revolutions. Advertising posters contributed to the development of both the economy and society. They promoted various products, including hygiene and healthy lifestyle items.
1) Lengiz
This is a poster from 1925, which depicts a Komsomol girl in a headscarf. This is exactly how Komsomol activists walked in the 1920-1930s. This poster calls for overcoming illiteracy in the USSR. Lengiz is the Leningrad State Publishing House. The authors of the poster are artist Rodchenko A.M. and photo reporter L. Brik.
2) Mosselprom
3) LED
SID - Sokolniki Correctional House, in which the Hercules oatmeal factory was located.
4) Yeast and alcohol
5) Rezinotrest
This poster was also designed by A. Rodchenko and V. Mayakovsky in 1923. He advertises that pacifiers for children were produced by Rezinotrest.
6) GUM
7) Magazine "Crocodile"
During Soviet times, the satirical magazine "Crocodile" was published. The advertising poster was created in 1925 by S. Senkin. The poster features a photo cartoon.
8) State plant "Zarya"
The poster was created by N. Shuvalov in 1926 and advertises cream soda - a drink of the 2nd state plant "Zarya", which operated in Rostov-on-Don. The man on the advertising poster tries the drink blindfolded, but nevertheless easily recognizes cream soda.
What types of advertising posters are used today?
Playbill
For the theater, the main thing is the corpse and the game. Corporate style and individuality sometimes fade into the background. Some theaters don’t even have enough money for decorations and costumes for actors, so very little attention is paid to posters. Previously, posters were designed only in single copies. They were often created on their own. Over time, more and more theaters are financed by private individuals, and therefore theater posters are ordered in large quantities.
Information and advertising poster
Such a poster not only advertises, but also notifies the target audience about planned exhibitions, cultural events, etc. He offers specific products and services, uses certain points to attract public attention.
Political, propaganda poster
Before the First World War, political posters were used for commercial advertising purposes, but after that they began to serve more and more purposes. Political advertising appeared.
Among wartime posters, three groups can be distinguished:
- Conscription of soldiers into the armed forces.
- Raising funds for the war.
- Showing the whole world the face of the enemy.
War posters around the world were printed for two purposes: to inform the population about something and to arouse in them a negative attitude towards the enemy. Wherever the posters were created, in the USSR or Germany, they differed little in structure. During World War II, propaganda and political posters were actively printed all over the world.
Currently, in our country, on the eve of elections, various posters are created depicting candidates and their slogans. The designs come in a wide variety, using the latest developments to effectively influence voters.
Movie poster
The cost of making a film includes not only the cost of filming, but also the cost of running an advertising campaign. Posters are often used for these purposes. As a rule, several variants are produced, but with the same style and design. A movie poster should convey the main mood of the film and emotions.
Music posters
When a musician plans a tour, various products are prepared: T-shirts, stickers, badges, souvenirs, logos, posters with the image of a celebrity. Fans buy products before concerts, so products do not stay on display for long.
Typically, a music poster contains a portrait of the artist or band. Symbols with a certain meaning, graphics, etc. are applied to it. Sometimes posters are dedicated to a specific song.
Not all performers like to put their portrait on the poster. Often the basis is a graphic collage, a drawing, or abstract font compositions are printed.
Sports poster
Advertising posters are also used for sporting events, be it the Olympic Games or even a regional sports competition. Fans spare no expense in purchasing a poster with their idol. When developing sports posters, the psychology of fans is always taken into account; product design technologies fade into the background.
Social poster
Social media posters are usually designed in an edgy style so that people are sure to pay attention to it. The reader should retain in his head a specific image and thoughts that the creators put into the poster. As a rule, they succeed in their plans, and the poster hits a person’s perception. Such products, of course, will not change the world, but perhaps they will force people to change something in their lives.
How are advertising posters printed?
Printing methods for posters and banners:
1. Offset printing of posters and banners:
- low cost of posters for large circulations;
- high quality printing;
- use of special paints.
2. Digital printing of posters and banners:
- printing A3 posters in small editions;
- urgent printing of posters in one day.
3. Large format printing of posters and banners
- printing large format posters;
- circulation from one copy;
- high quality poster printing 720-1440 dpi.
Additional processing of posters and banners:
- lamination of posters with matte and glossy laminating film;
- use of UV varnish, selective and structural;
- foil stamping on banners and posters;
- embossing;
- lamination (rolling onto foam board and plastic);
- cutting – production of posters of individual shapes and sizes;
- gluing double-sided tape to posters and banners;
- installation of piccolo, eyelets, frames, holders;
- racks, frames, profiles.
What is the most popular format of advertising posters?
A4 format. Size ≈ 21cm x 30cm
Such posters are suitable for small spaces; they are also used in multifunctional stands. The A4 format is ideal for placing educational or promotional information in a small area.
A3 format. Size ≈ 42cm x 30cm
As a rule, this format is used to post campaign information. It is suitable for any room. Typically, posters of this format are placed in corridors, on staircases, in laboratories, and also in production rooms. The material you can use is banner fabric or plastic. In this case, the advertising poster can be placed on the facade of the building.
A2 format. Size ≈ 42cm x 60cm
Educational material is presented on A2 size posters. Accordingly, they are located where training is carried out: in halls, classrooms, laboratories, etc.
A1 format, size ≈ 84cm x 60cm
Posters of this format are usually used for propaganda. They print large images and some text in large font, because it should be possible to read it from afar. If the posters are far from the eyes, then the fullness of perception is not lost. They are placed outdoors or in large spaces such as classrooms, lecture halls, auditoriums, and hallways.
Create a unique design, and specialists will process the images, the high quality of which is very important when printing. If you use excellent quality large format printing, you will get vibrant colors and your poster will last a long time.
A0 format posters = 841x1189 mm
This format can be used to print advertising posters and is also used for scientific and decorative purposes. From the A series, the A0 format is the largest. If you need to interest viewers at a long distance and present the material brightly, then it is better to use A0.
The poster can contain pictures, text, tables, and diagrams. They are used in clinics, at scientific conferences, and in educational institutions.
You can decorate a room with large posters if you print portraits, photos of landscapes, reproductions of paintings, frame them and hang them on the walls. In short, the A0 format is perfect for interior design.
But still, large posters are mainly used for advertising. Manufacturers order large quantities of A0 format posters and hang them in as many people as possible.
Where is advertising posters allowed?
You need to know the rules for placing outdoor advertising, but the peculiarity is that each city in Russia has its own rules. Let's consider the Moscow norms. In the capital, in 2013, rules were adopted according to which Moscow is divided into Center, North, South, West and East. Each territory allows certain types of structures.
There are very strict restrictions in the center of Moscow: screens, banners and 3x6 boards are prohibited.
Thirteen formats of outdoor advertising are allowed: media facade, supersite 15x5 meters, advertising on a public toilet/kiosk, at bus stops, aerostat, cityboard 2.4x1.8 or 3.7x2.7 meters, superboard 12x4 meters, billboard 3x6 meters, stand for posters, balloon, poster stand, city format 1.2x1.8 meters.
Signs are allowed to be placed on buildings on the first or second floor, not higher. Streamers with logos are prohibited on balconies, canopies, stucco moldings of buildings, roofs, and columns in the center of Moscow. Company signs located in houses must be located only within the area of the company premises, and the size cannot exceed half a meter in height and 60 percent of the length of the facade (but not more than 10 meters).
When creating a sign design, take into account the architectural features of the building in which the business is located. The advertising poster must fit into the urban environment. Various materials can be used, with stone, metal, glass and wood being preferred. It is prohibited to post contacts and advertising text.
Colored decorative panels are often used to display signage. In fact, this is allowed, but if your company is located in the city center, then it is better not to use the “underlay”, as it spoils the appearance of the building. Historical buildings are prohibited from being covered with decorative panels.
Since 2013, work has been underway to restore order in the outdoor advertising market. As a result, advertising decreased by seventy percent. Hundreds of obtrusive signs and approximately 40,000 advertising structures have disappeared from the streets.
What are the stages of creating an advertising poster?
Outdoor advertising must convey its message to the target audience. Motorists can only focus their attention on an advertising poster for 3-5 seconds, so the message must be as accurate and memorable as possible. If you focus on pedestrians, then they have more time - about half a minute.
For an advertising poster to be effective, you need to go through several stages. It is better to hire specialists for this, especially if you own a large brand. However, history knows many successful examples when advertising projects were developed by freelancers and were very successful.
The article will not touch on the marketing component; we will only consider the stages associated with communications.
Stage 1. Strategy.
Developing an advertising message begins with strategy. You need to understand how you can attract the target audience on a subconscious level (insight). Advertising communications will be based on this. In particular, the Apple brand uses such insight - “Think different!” That is, if you want to be different from everyone else, use Apple products. The Nike brand uses the “Just do it!” insight, which encourages you to prove to yourself that nothing is impossible in this world, you need to overcome self-doubt.
Stage 2. Creativity, art direction and copywriting.
Once you come up with a strategy, you need to generate advertising campaign ideas. They must correspond to the insight and meet the needs of the brand’s target audience, including aesthetic ones. At the second stage, the visual part is developed, the color scheme is determined, images and a slogan are invented.
Many ideas invented by creatives change beyond recognition at this stage, because all people imagine any image completely differently. Designers are engaged in giving pictures rigidity or flexibility, conservativeness or innovation, strength or lightness, aggressiveness or friendliness.
How to create an advertising poster yourself
If you yourself decide to develop an advertising poster for a company or some product, then it will take a lot of effort so that you are not only satisfied with the result, but also for this poster to work. Advertising should attract the attention of the target audience and create a positive image of the enterprise. To do this, you need to follow certain rules. Below are instructions for creating an advertising poster.
Step 1. Download and install the graphic editor. To create an advertising poster you need some kind of graphic editor. For example, Adobe Photoshop or Coral Draw. If you have already worked with any other program, then you can use it. Please note that the program must be purchased. If it turns out that the poster was made from a pirated version, you will be fined and the poster will have to be removed.
Step 2. We go through several lessons on mastering the basic functions of the editor. To create an advertising leaflet, you don’t have to study the program thoroughly, just understand the basic functions. If you study the tool well, then developing an advertisement will not take much time, and the project will turn out to be original.
Step 3. Start with an idea. First, create a layout, think over the main highlight so that the poster is attractive. It must have a specific thought that will attract attention or stay in the head for a long time, just like the advertisement itself.
Step 4. Let's draw 2-5 options, depending on the number of ideas you have. Create simple layouts, select pictures for them, sample fonts and think about where the text will be located. From the resulting layouts, select the three most successful in your opinion and modify them. Don't settle on one option, even if you think it's the best. Choose a few more, and you may find that one of them is more presentable.
Step 5. Don't forget to set the poster parameters at the very beginning of work. You need to know the dimensions of the advertising poster at the very beginning. If you design a poster in one size, and then, having found out the necessary parameters, stretch it, you will end up with a blurry drawing.
The best advertising posters: 5 components
1. Eye-stopper. This is what the consumer can “catch onto” in your advertising. To make an advertising poster memorable, you need to surprise and amaze the audience.
2. Poster title mandatory, it emphasizes the importance of advertising. The title should be written in a clear font and highlighted in a color that is very different from the background.
3. Brevity is the sister of talent. This rule also applies to advertising posters. Make the font large and easy to read; it should not compete with the title. And place a trademark or logo in the corner.
4. Contact information. Don't forget to place it on your advertising poster. Otherwise, where should a person who is interested in your offer turn? As a rule, it is located at the bottom of the poster.
5. Game of colors. It is better to use bright colors that catch the eye, otherwise your advertising will go unnoticed. Try yellow, it's easy to remember.
How much do custom advertising posters cost?
If you need an advertising poster in A1, A2 or A3 format, then its price depends on the method of production. There are two main options – offset and digital printing. It is difficult to say which one will be cheaper, since it depends on the number of copies and the time spent.
The price is influenced not only by technology, but also by the quality of the media. To find out the cost of a poster, poster or placard, decide what margin of safety of the product you need.
Regular paper is cheap, but if you are advertising on the street, it will not last long. Photo paper, vinyl film, etc. will be more reliable than plain paper.
Where and how to order an advertising poster
Are you thinking about where to order an advertising poster? Surely you want the materials to be of high quality, the prices to be reasonable, and the order to be completed on time? Then contact reputable printing houses, they will be able to satisfy all your requirements.
The SlovoDelo printing house is one of such companies. It has been on the market for more than 15 years and provides customers with high-quality advertising products. In addition to advertising, our specialists are engaged in packaging, producing calendars, POS materials, etc.
The SlovoDelo company works with its clients in stages:
1. Receive a request and estimate the cost.
To determine the price, provide the manager with the following information:
- Do you have a ready-made advertising poster layout, or does it need to be modified, or even developed from scratch?
- number of copies;
- product format;
- chromaticity (colorfulness);
- paper type and thickness;
- Is additional finishing required?
The SlovoDelo printing house accepts orders for the production of any edition of products.
2. Agreement and payment.
- For the first order - prepayment of 100% by non-cash method.
- For regular customers, other payment options are possible; the terms are discussed individually with your manager.
In the modern world, a poster is something familiar that a person encounters several times a day and therefore has already learned not to react to it. However, just 100 years ago this thing was a curiosity and made everyone who saw it freeze in admiration and believe everything that was written on it. How did the poster come about? What is this? What types of posters are there? Let's find out about it.
The meaning of the word "poster"
First of all, it is worth understanding the definition of the noun in question.
Sometimes they are called posters or playbills.
Typically, such images are mounted on the walls and doors of buildings or in specially designated places. Some poster lovers cover their homes with them.
In a narrower sense, this word refers to a specific type of graphics.
Also, this noun was the name of one of the most famous propaganda publishing houses of the USSR, which existed from the mid-70s until 2006. Throughout this time, “Plakat” specialized not only in the production of products of the same name, but also in the printing of postcards, portraits, photographs, etc. . P.
Etymology of the term in question
Having learned the answer to the question: “What is a poster?”, it is worth considering the origin of this noun.
This word was first recorded in the Russian language in 1704. However, it began to be actively used only at the end of the 19th century.
It came to Russian from Latin, French and German. In the twilight of the Roman Empire, citizens often used the term placatum to describe advertisements.
Several centuries later, the verb plaquer (“plaster something”) was formed from placatum in French. And he, in turn, contributed to the emergence of placard.
The term was borrowed from the French by the Germans and slightly modified - das Plakat. It was in this form that this noun appeared in the Russian language and has been preserved to this day.
It is worth noting an interesting fact: in France today the term placard is used extremely rarely; instead, the word affich is relevant. And in English-speaking countries it is called a poster.
Features of posters
An image of this kind has a number of special features that distinguish it from others.
First of all, this is the purpose for which it is created: to attract the attention of others and inform them about something. In this regard, posters and inscriptions on them are usually made large and bright. In addition, they use a minimum of text so as not to bore observers with long reading and enable them to quickly understand the meaning.
As a rule, the inscription on the poster is some kind of catchy slogan (often with an element of humor or play on words) and the name of the product or service about which this image was made.
The history of the poster
Information and propaganda posters first began to be used by mankind back in Ancient Egypt. True, at that time posters were used to capture runaway slaves.
The Greeks and Romans turned out to be more practical and cultural. They used leaflets with pictures and text to communicate sales offers and also as theater posters.
The first poster (in its modern sense) was drawn by order of the British bookseller Batdold in 1482. With its help, the businessman tried to advertise the new edition of Euclidean Geometry.
After this, posters appeared quite rarely for several centuries. However, in the middle of the 19th century. French lithographer Jules Cheret decided to develop Batdold's idea. In 1866, he opened his own workshop in Paris, specializing in Cheret's enterprise, which was a huge success. In a couple of years, he created more than a thousand bright posters inviting people to attend performances or exhibitions. Each of his posters was a real work of art, and they were all made by hand. By the way, it was Shere who laid down the basic principles of the art of poster design, which have not lost their relevance today.
By the end of the 19th century. posters have become an integral part of any important event. At the same time, more and more often they began to be used not as posters, but for advertising some goods or services.
Residents of the Russian Empire during these years knew quite well what a poster was. This was due to the fact that in the last decades of the 19th century. the creation of advertising images became very popular in the empire. This is evidenced by the fact that during this period the World Exhibition of Posters and Playbills was held in Russia.
The use of political posters especially increased after the outbreak of the First World War. To encourage young men to volunteer for the front, as well as to encourage citizens to help the state financially, thousands of posters were printed and drawn in all European countries.
After the revolution of 1917, on the territory of the former empire, for several years only one type of propaganda images was created - a political poster. All heads of state understood its significance very well, so such products were often produced with the last money, instead of giving them to starving citizens.
Very often, marketers use posters in their advertising campaigns. Let's look at how to make it, what to pay attention to when designing, and where it's best to place it.
The poster is real art. Marketers, designers and artists around the world compete in the beauty, effectiveness and uniqueness of their masterpieces.
But creating a poster is not as easy as it might seem. Designers need to consider a ton of details both during the creation process and after. We read, save and learn new things.
What is a poster
Posters are not just beautiful images of celebrities that everyone put on their walls when they were kids. In a broad sense, poster- a catchy image with a short text, made for propaganda, advertising or educational purposes.
A modern poster is primarily associated with advertising, which is not entirely true. Information and design posters are no less popular.
Informational The poster is most often found in the form of various posters. The main purpose of such posters is to convey important cultural information to the audience and announce events.
You can also use specially made posters for decoration.
History of the poster
Despite the fact that the first “traces” of posters are found in Ancient Egypt (images with information about escaped slaves), it is still customary to call the artist the father of the poster. The Frenchman, according to many, is an artist of relatively small talent, which, however, did not prevent him from becoming the creator of a new genre. In 1866, he opened a workshop for the production of lithographic paintings, which was the beginning of the poster.
The posters clearly explained why alcohol is harmful to humans.
Alcohol increases the risk of accidents
It's better to have short hair than to lose it
The casing was too high
How to make a promotional poster
Vivid image
As they call it in marketing - eye-stopper. The main task is to attract attention and arouse curiosity. A non-standard image or a bright picture can act as an eye-stopper.
Use one image and don't forget that the poster will be large, so the picture should also be of good resolution!
Heading
The title is optional, but in most cases it won't hurt. Like a picture, it should attract attention, which means it should be read from a distance.
The title can be the name of a promotion, the name of a product, or a message about a sale.
Text
The less text, the better. The font should be large. When arranging the text, you need to highlight the trademark and logo.
Use no more than two fonts: one for the body text, the second for the title.
Color
Choose bright, contrasting colors. Contrasting shades work better together and make the poster easier to read.
Thomas Russell, a lecturer at the Institute of Contemporary Studies at the Advertising Agencies Association, shares his tips for creating an advertising poster.
- Simplify. Posters should immediately grab attention and quickly convey the main idea.
- Show the benefits of the product.
- Use the power of color. The brighter the advertisement, the better. In moderation.
- Avoid ambiguity. Not everyone can immediately understand your game, accept it and react positively. If you are not 100% sure, it is better not to use ambiguous images and texts.
- The text should be as light and easy to read as possible.
10 signs of a good advertising poster
How and where to place posters
The placement of the poster depends on its type. If this is an advertising poster, then first of all it is placed on the street: special stands, walls of buildings, fences, bus stops - wherever it would be noticed by as many passers-by as possible. It is important that nothing around distracts from the poster or interferes with it. He should be the center of attention.
The same applies to an information poster, for which the main thing is to reach a large audience.
Another thing is decorative posters. Here are some tips for placing them.
Posters look best on plain surfaces. And it doesn’t matter where exactly: in the living room, in the kitchen, in the bathroom or in a restaurant.
In addition, posters can be placed on the wall in different ways.
Horizontal row.
This way you can fill any empty space.
Collage of four posters.
This placement is perfect for rooms with high ceilings.
Symmetrical arrangement.
If you have several posters of the same size, symmetry is for you. In addition, it will help visually balance the interior of the room.
Asymmetrical arrangement.
For such placement it is better to use posters of different sizes. Posters can be hung however you like.
Poster designers
If you try, you can easily make a poster yourself, without even resorting to the help of designers. Check out the very convenient and multifunctional tools for creating posters.
An excellent resource for creating not only posters, but also banners, business cards and various illustrations. You don't need any special skills to draw a cool poster.
A wide range of tools and capabilities for both drawing and image editing. And numerous templates will facilitate and speed up the process.
Online editor. Canva is slightly inferior in its set of tools and templates. However, it is great for quickly creating a simple poster.
Especially for those who want to create their own movie posters!
Posters surround us everywhere - we see them every day on the streets or in print media. This is mainly advertising and, less often, announcements of any events. A political poster appears in our field of vision immediately before elections, when campaigning begins and is therefore quite rare. What should a good poster be like? First of all, the poster must be informative. People need to instantly read the message - and the designer's job is to present the poster's message in the most understandable way possible. And it doesn’t matter at all by what means this will be done - the main thing is that people immediately understand what they want to tell them.
Typically, poster design begins with choosing its size. In this regard, there are no restrictions - the poster can be small, for example, A4 format, or vice versa, gigantic, the size of a house wall. Of course, there are certain size standards, but this is not a question of design, but a question of the capabilities of printing technology. Poster orientation can be either vertical or horizontal, but vertical orientation is most often used.
How to distinguish a good poster from a bad one? This is, of course, a matter of taste, but a properly designed poster has certain characteristics. FreelanceToday brings to your attention 10 signs of a good poster.
GOOD READABILITY
Let's say we have a poster that announces an upcoming event, such as a concert by a popular artist. The key information placed on the poster should be readable from afar and attract people's attention. Accordingly, there should be a visual hierarchy in the text of the poster. If there is a lot of text, then there must be at least three hierarchical layers.
Heading. This is the most important and largest text design element. It should be contrasting with the background and typed in a font that is clearly visible even from a long distance.
Details. What? Where? When? All such information is located at the second level of the hierarchy. A person who is interested in a poster will definitely want to get acquainted with detailed information, so it needs to be presented in an understandable, but at the same time concise form. For the second level, a smaller font size is used than in the heading, since there is no need for this information to be read from afar.
Small font. The third level contains additional information. Very often, small print is found on movie posters and advertising posters.
CONTRAST
Designers have only one opportunity to attract the viewer's attention. Therefore, the poster must be “catchy”. This can be achieved using contrasting elements. On the web, you can create a pale illustration with a smooth gradient and fashionable thin fonts - this method is not suitable for a regular poster. The sharper the text or illustration contrasts with the background, the more noticeable the poster. When starting a design, you first need to decide on the contrast of the elements and constantly check it while working. If the designer is working on a color poster, you need to periodically check how it looks in shades of gray - the contrast of the main elements should be clearly visible in this mode.
SIZE AND POSITION
Very often the designer knows in advance where his poster will be placed. Based on this information, he must select the correct poster size. It is important that the message of the poster is not interfered with by various visual interferences - it should occupy a dominant position. As for the color scheme, here you also need to proceed from reality - if you know that the poster will hang on a wall painted green, then it is better not to use shades close to green in the poster.
THE POSTER WORKS REGARDLESS OF THE SIZE
Very often, novice designers refuse tasks that require them to create a large poster, say 10 by 6 meters. For some reason, it seems to them that creating such a poster is much more difficult than some poster the size of an A4 sheet. This is a big misconception. If a poster is laid out correctly, it will look equally good regardless of size and will not be affected by scaling. If a designer has been commissioned to create a poster that will then be used in advertising and will be produced in a variety of sizes and formats (including digital), he should think first of all about the composition and main idea and not worry about where it will be placed his creation.
BIG IMAGES
If a poster uses an image, it should occupy a dominant position, just as in the case of text. The image should be clearly visible from afar, and it is very important to take care of recognizing the image. There is no need to overly complicate the visuals - you need to use as many elements as required to convey the main idea. This principle applies to all types of posters, including movie posters, which are sometimes too overloaded with details.
NEGATIVE SPACE
A poster is not a painting, so the designer simply needs to work with the available space. You should not try to fill the entire poster - you need to “leave some air.” There are several effective ways to increase the readability of a poster. For example, you can increase the space between letters. Tight kerning may look good on a postcard, but for a poster, readability is still more important. If the letters are located too close, then the text becomes difficult to distinguish from afar, which is highly not recommended. You can also increase the distance between the lines - this will also benefit the poster.
CALL TO ACTION
The purpose of any poster is to get people to take some action, for example, visit a show, exhibition, buy a product, or go to the polls. The call to action is the most important, central element of the poster and the designer should pay primary attention to it. Unlike web design, graphics do not work interactively, so its principles cannot be used in a regular poster. A graphic designer has other tools to convey a message to people and must make every effort to ensure that the call to action is clear at first glance.
UNUSUAL TYPOGRAPHY
A poster is exactly the genre where you can safely experiment with typography. Some of the most famous posters are made without illustrations or graphic elements and still perfectly express an idea. Using high-quality typography will give the poster personality - the main thing is that the designer does not overdo it. You shouldn’t use 10 fonts in one poster – it won’t make the design any better. It's best to pay attention to visual hierarchy and the use of negative space. The letters themselves carry a certain message, and a correct understanding of the principles of typography will allow designers to create emotional and memorable posters.
HANDMADE
The advent of computer graphics clearly did not benefit the art of posters. Previously, the designer worked with living materials and the posters looked completely different than they do today. Today, the sign of a good poster is its execution technique. And it doesn’t matter that the designer created it on a computer - if the poster has soul and it looks like the designer drew it by hand, then it’s a good poster. Well, if the poster went into print as before, from physical media, that’s generally wonderful.
Audacity
Any good poster has a certain shocking quality – this greatly enhances the emotional message. So don’t be afraid to go beyond the boundaries and use unusual elements in your poster. By breaking some established rules, the designer draws attention to the poster, and this is exactly what is needed.
CONCLUSION: Poster is a very interesting type of graphics that allows designers to give free rein to their imagination. Plus, it's a great way to learn a new technique or improve your skills. Sometimes creating a poster is very difficult because you need to convey an idea using a minimum of means. But in any case, it’s interesting – especially when the poster turns out well and attracts people’s attention.
